9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

Best Search Engine Optimization Tips – 5 Simple SEO WordPress Techniques

In this article, you will learn the best search engine optimization tips for WordPress. WordPress is the most effective traffic generation program to use. However, some none-techie small business owners shy away from using WordPress because they think it’s a difficult application. But, it’s not. WordPress is quite easy to learn and you can have a WordPress Blog up and running in a matter of a few minutes.

Now although the search engines LOVE WordPress blogs, you still need to learn some key points when it comes to search engine optimization (SEO) so that your blog posts can be found on the internet. And you do not have to be an SEO expert to execute these simple SEO strategies for your blog. You just simply need a little knowledge and the will to apply what you learn so that you can start seeing results.

Here are 5 Simple SEO WordPress Techniques

1 – PERMALINKS: When you create a new page or a new post, WordPress will generate a standard URL which consists of a question mark followed by numbers. When you use these raw links, it’s hard for the search engine spiders to attach themselves to it. As a result, the site will not be listed in the directories. So, to avoid this, a special permalink code is needed. The code should be placed in your permalinks custom section of your WordPress admin. Simply go to ‘settings’, then ‘permalinks’, then choose ‘custom’ and put this code in the field: /%post_id%/%postname%/ and click save. Now, instead of having a long ugly URL, you will have a URL with whatever keyword you assign to it when creating your post.

2 – TITLES: When creating your blog posts, make sure that you put the keyword that you are using for your post in the title. Since the spiders read from left to right, It is best to add your keyword first and then your title for the blog post. For example: Let’s say your keyword is “best search engine optimization tips”, write your title to look like this: “Best Search Engine Optimization Tips: 5 Simple SEO WordPress Techniques”. Always start the title off with your keyword and then put your actual title next to it. And try to come up with catchy titles to entice your target readers to click on your post.

3 – BODY: As you write your content for your blog post, be sure to start your first sentence in your first paragraph off with your chosen keyword. Then as you continue to write, simply incorporate your chosen keyword no more than 3 times throughout the article. Do not over do it because it will look spammy and the search engines to not like that.

4 – TAGS: WordPress has a section on the right side of your post section called TAGS. Here is where you will put your keywords for your blog post. The best thing for you to do is to not put more than 2 or 3 relevant keywords. Anything more than that will confuse the spiders when it comes to indexing your content. The first keyword tag should be the keyword that you are using in your title. So, for example, if your keyword is “Best Search Engine Optimization Tips”, then that should be the first keyword in the TAG section. And the other 2 keywords would be perhaps “Best SEO Tips” and “Simple SEO WordPress Techniques”. Again, just be sure that it is relevant to your post.

5 – PING SERVICES: Using ping services such as pingomatic.com or pingoat.com allows you to send signals to the search engines to inform them that you have posted new content on your site. When you alert them, they send the spiders to your site to crawl your content to index it accordingly.

So, as you can see, optimizing your site on WordPress is not as difficult as many people think it is. You can also install a free SEO Plugin for additional optimization within WordPress. The 2 best ones are ALL-In-One-SEO and HeadSpace2.