7 Tips to Have Your Website Listed On The First Page On Yahoo

Yahoo is one of the biggest online search engines. So, if your campaigns are not targeted at Yahoo, you are making a big mistake. By optimizing your website for Yahoo search engine, you can get a lot of valuable traffic. Given below are 5 tips for optimizing your site for Yahoo.

Know the Fundamentals of SEO

SEO is a powerful process that can help you improve the rank of your blog or website on a search engine. In fact, SEO is an effective, inexpensive and reliable way of making your web site available to potential visitors.

Today, online searchers look for their required information through search engines. If you are not present on the World Wide Web, you will miss out on a good deal of profit.

Know the Search Share

According to statistics, around 11.7% of Americans use Yahoo to look for their desired information or product.

In 2014, an announcement came from both Mozilla and Yahoo that the default engine in Mozilla would be Yahoo.

Although Google has the highest share of search queries, Yahoo is the next big competitor. So, you don’t want to drop your rankings on this search engine either.

Given below are a couple of effective tips that can help you to achieve a higher rank on Yahoo.

What You Should Know About Yahoo! SEO First

As far as Yahoo SEO is concerned, it’s important that you know some key differences between the SEO techniques used for both of the search engines. Read on to know more.

Competition Is Lower

On Yahoo, the competition is not as stiff as on the leading search engine. For instance, if a website is on the first page for a certain keyword or phrase, it may not be on the first page for the same phrase or keyword on Yahoo.

So, if you try to rank for that phrase or keyword on a different engine, you may get a better ranking in a short period of time with a little bit of effort.

YAHOO! Is relatively simpler

Without any doubt, it’s much more complicated to rank higher on Google than on any other search engine. So, you need to consider fewer factors when running your optimization campaigns.

Over the past few years, the leading engine has made a lot of algorithm changes., but no such thing has been done by Yahoo.

There Is No Big Difference Between YAHOO! AND BING

As far as SEO is concerned, both Bing and Yahoo are quite similar. Therefore, one strategy can work for both. So, you don’t have to have separate campaigns.

Yahoo Gives More Importance To Links

As far as backlinks and inbound links are concerned, Yahoo gives them much more importance to them. In other words, if you have a lot of inbound links, Yahoo will give you a higher rank on its search engine.

In short, these are a few things that you can do in order to improve the rank of your website or blog on the second big search engine called Yahoo! If you follow a few good techniques the right way, your chances of getting a better rank will be higher.

7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

5 Tips to Improve Website Visibility for Better Google Ranking

Most people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and bringing new business to them. In reality, this does not happen like this. A new website is just like a shop in a big desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to increase the website visibility. It is therefore at the core of SEO. However, first, we should understand what website visibility is. Even before we talk about how visible is a website to search engines, we should note how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.

What is Website Visibility

Website visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility it means visibility for a “set of keywords”. So, for example if we are targeting 100 keywords, our domain visibility would be based on those 100 keywords. If our website has a visibility score of 10%, it would mean there is a 10% chance that someone would click on our website if the person types one of those target keywords. The SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your visibility. The selection of the keywords is therefore crucial for the website visibility score you would get. If you poorly chose the keywords which are less competitive and of less value to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now I assume that you have selected the profitable keywords after a proper research and your visibility score is perfectly valid then this is the time to discuss how can we improve the visibility. Here are the five actionable strategies:

1. Remove Errors and Mistake from Your Website

This activity is also called “technical SEO”. Search engine hate websites with errors such as broken links. The first thing you should do is to remove all errors. You can find errors by using tools such as screaming frog or deep crawl. Not only the errors but also the slow websites cannot get good Google ranking. GTmetrix is a free tool which not only tells the speed of your site but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google guidelines would be a big mistake. Some people argue that Google is not a law. That is correct but because you are relying on Google to get the traffic, you must follow their SEO guidelines or you will be penalized.

2. Put High-Value Contents

If you want to make search engines happy, then make your website readers satisfied with some valuable and well-researched contents. Since to get higher Google ranking, you are competing many others in your niche, you have to beat them with the depth and value of your contents. Do not just re-phrase the contents from other websites. Create your contents and publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you have to do some hard work. Do the following:

i. Think about your target customers. Who are they what are their problems and issues. Most website owners have an only vague concept of their clients. They think of just some random people interested in their products. You should clearly and precisely define your target clients and build a “customer persona” for your business. Only then you can target them in your campaigns.

ii. Go to Yahoo Answers, Quora and other similar websites and try to find out what questions, people are asking in your niche. These are their pain points and you have to address the answers to these issues in your contents.

iii. Now it is time to do some keyword research. First you should write down your objectives and business goals. Then find some profitable keywords using not only Google Keyword Planner but also some other tools. If you cannot afford a paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it there. After you find the keywords, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some contents.

iv. Before you start writing using the tool called Buzzsumo to get an idea of what titles are getting backlinks and social shares. Make your title and get some ideas of subheadings.

3. Link Building

Try to understand what is link building and how it differs from spamming. A backlink is a link pointing to your website from another site. You do not need thousands of backlinks as many people try to promote. You only need few but high-quality backlinks. The most important thing about backlinks is relevancy. These links should be coming from relevant websites. Now the point to note here is that the relevant websites are most of the time your competitors. However, if you try, you would find few highly relevant websites which are not your competitors. Do not just focus on websites with very high domain authority. If you do not know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Do not get frustrated, link-building is a slow process and increasing the visibility of your website is a long term commitment. Therefore, just proceed forward, slow and steady, bit-by-bit. Also, try to earn links with your contents as mentioned above.

4. Social Media Engagement

Everyone knows that social media is important to get your website visible. However, there are some very critical points you should take note of and I will try to put only a short mention of those here in this post. It is because every single one of them needs further explanation and I will cover this in my future posts. Some of the important points are the following:

i. For a continuous visibility and traffic to your website, you need a constant engagement with your audience and not just occasional interaction. For this you need first to figure out what types of contents are needed for that. Also, there are certain engagement metrics in Google analytics which you must understand and monitor. Videos are also good for engagement. If you are shy of the camera, not a problem! Just screen capture videos are enough for engagement. These are three points and the rest will be covered in a separate post with an explanation to these three.

ii. If you find social media overwhelming, then use the tools such as coschedule or hootsuite.

iii. The last but not least is trying to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money from Facebook and LinkedIn in good times. However, now, in my opinion these two are dead dogs for small businesses until you pay them a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook ads then you can try that and tweak that until you get results.

5. Promote Your Business Website Locally and outside of online media.

There are still a huge number of people who prefer paper format. There are many local magazines out there which have a large circulation and advertising there could be on a budget or even free. You can talk to your council or local clubs and you might be able to get a free advertisement or at a nominal price.

5 Conversion Optimization Tips for Your Website

No matter what expert you’ve hired or how much money you’ve spent, there’s no other barometer that means more to a successful search engine marketing strategy than how many conversions and return on investment comes from your search campaign.

No matter what the service being offered – organic SEO or paid search (or a combination of both) search engine marketers are tasked with not only driving qualified traffic to your website, but also to offer website conversion optimization consultation to help increase the likelihood of a sale or other type of conversion for their clients’ websites.

Realizing the conversion potential of your website relies on many factors such as the attractiveness of the website, the content on the site, and the ease of navigation for users who visit the site. Below I identify five conversion optimization tips that help turn simple website visitors into conversions.

Evaluate Your Competition

First, identify who your strongest competition is in the marketplace. Then, go on a little reconnaissance mission and find out everything you can about that competitor(s). What strategies are they using to drive more traffic and convert more sales on their site(s)? Are they offering deals or special promotions? Do they have easier-to-find product/service information? Do they have client testimonials endorsing their product/services?

Take what you’ve learned from your reconnaissance mission and devise your own custom plan for converting more visitors on your website.

Think Like Your Customers

If you were a customer on your website, would you know how to get around and find what you’re looking for? In order to properly optimize your website for conversions, you have to think like your customers. What information are they looking for when determining what product to buy? Does your website load quickly (you don’t want to deter them away with a slow website?) Is there easy access to contact information? Are there special offers available on the website that they can capitalize on (remember people love a good deal!)?

Produce Valuable Web Content

Conversions rely heavily on the quality of the content on your website, just as a successful SEO campaign does. The content on your website should communicate your brand and your service/product options effectively in a clear and concise manner. Your web content needs to focus on conversions by explaining the gamut of benefits that your product/service offers, and should include a strong call-to-action that will prompt your visitors to convert.

Google has made it even easier for website owners to improve their conversion optimization pitch by introducing Content Experiments as part of their Google Analytics program. In Content experiments, website owners can split test different landing page variations with separate content in an effort to analyze and determine which web page is more effectively for driving conversions.

Offer Special Promotions

Discounts, By One Get Ones, Free Shipping, Coupon Codes, and Free eBooks are all effective methods that help entice website users to convert. Offering these types of promotion gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.

It is important to note that most offers have short-term benefits for conversions and constantly need to be improved upon to help retain established customers.

Be Trustworthy

The final website conversion rate optimization strategy I’ll discuss is simply being trustworthy to visitors. Be transparent with your site visitors. Have clearly marked contact information so it’s easy for customers to find. Offer links to your social media pages so users can get the scoop on your company from actual customers.

If your website collects data, have a clear-cut Privacy Policy that states what their information will be used for. Have Shipping and Returns Policies. If your website requires, install a SSL certificate so website visitors know your website connection is encrypted and secure.

Each of these simple strategies can greatly improve the conversion rate on your website so that you’re getting the most out of your search engine marketing investment.