5 Tips to Improve Website Visibility for Better Google Ranking

Most people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and bringing new business to them. In reality, this does not happen like this. A new website is just like a shop in a big desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to increase the website visibility. It is therefore at the core of SEO. However, first, we should understand what website visibility is. Even before we talk about how visible is a website to search engines, we should note how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.

What is Website Visibility

Website visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility it means visibility for a “set of keywords”. So, for example if we are targeting 100 keywords, our domain visibility would be based on those 100 keywords. If our website has a visibility score of 10%, it would mean there is a 10% chance that someone would click on our website if the person types one of those target keywords. The SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your visibility. The selection of the keywords is therefore crucial for the website visibility score you would get. If you poorly chose the keywords which are less competitive and of less value to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now I assume that you have selected the profitable keywords after a proper research and your visibility score is perfectly valid then this is the time to discuss how can we improve the visibility. Here are the five actionable strategies:

1. Remove Errors and Mistake from Your Website

This activity is also called “technical SEO”. Search engine hate websites with errors such as broken links. The first thing you should do is to remove all errors. You can find errors by using tools such as screaming frog or deep crawl. Not only the errors but also the slow websites cannot get good Google ranking. GTmetrix is a free tool which not only tells the speed of your site but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google guidelines would be a big mistake. Some people argue that Google is not a law. That is correct but because you are relying on Google to get the traffic, you must follow their SEO guidelines or you will be penalized.

2. Put High-Value Contents

If you want to make search engines happy, then make your website readers satisfied with some valuable and well-researched contents. Since to get higher Google ranking, you are competing many others in your niche, you have to beat them with the depth and value of your contents. Do not just re-phrase the contents from other websites. Create your contents and publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you have to do some hard work. Do the following:

i. Think about your target customers. Who are they what are their problems and issues. Most website owners have an only vague concept of their clients. They think of just some random people interested in their products. You should clearly and precisely define your target clients and build a “customer persona” for your business. Only then you can target them in your campaigns.

ii. Go to Yahoo Answers, Quora and other similar websites and try to find out what questions, people are asking in your niche. These are their pain points and you have to address the answers to these issues in your contents.

iii. Now it is time to do some keyword research. First you should write down your objectives and business goals. Then find some profitable keywords using not only Google Keyword Planner but also some other tools. If you cannot afford a paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it there. After you find the keywords, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some contents.

iv. Before you start writing using the tool called Buzzsumo to get an idea of what titles are getting backlinks and social shares. Make your title and get some ideas of subheadings.

3. Link Building

Try to understand what is link building and how it differs from spamming. A backlink is a link pointing to your website from another site. You do not need thousands of backlinks as many people try to promote. You only need few but high-quality backlinks. The most important thing about backlinks is relevancy. These links should be coming from relevant websites. Now the point to note here is that the relevant websites are most of the time your competitors. However, if you try, you would find few highly relevant websites which are not your competitors. Do not just focus on websites with very high domain authority. If you do not know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Do not get frustrated, link-building is a slow process and increasing the visibility of your website is a long term commitment. Therefore, just proceed forward, slow and steady, bit-by-bit. Also, try to earn links with your contents as mentioned above.

4. Social Media Engagement

Everyone knows that social media is important to get your website visible. However, there are some very critical points you should take note of and I will try to put only a short mention of those here in this post. It is because every single one of them needs further explanation and I will cover this in my future posts. Some of the important points are the following:

i. For a continuous visibility and traffic to your website, you need a constant engagement with your audience and not just occasional interaction. For this you need first to figure out what types of contents are needed for that. Also, there are certain engagement metrics in Google analytics which you must understand and monitor. Videos are also good for engagement. If you are shy of the camera, not a problem! Just screen capture videos are enough for engagement. These are three points and the rest will be covered in a separate post with an explanation to these three.

ii. If you find social media overwhelming, then use the tools such as coschedule or hootsuite.

iii. The last but not least is trying to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money from Facebook and LinkedIn in good times. However, now, in my opinion these two are dead dogs for small businesses until you pay them a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook ads then you can try that and tweak that until you get results.

5. Promote Your Business Website Locally and outside of online media.

There are still a huge number of people who prefer paper format. There are many local magazines out there which have a large circulation and advertising there could be on a budget or even free. You can talk to your council or local clubs and you might be able to get a free advertisement or at a nominal price.

Tips on How to Ensure the Best Outcome in Online Search Results

Every company around the world wants to be on that first page of online search results when a potential client searches for a product or service that they provide. Unfortunately this is not an easy task and requires a professional with extensive internet marketing experience to really understand the latest trends and algorithms in order to help you achieve success.

The good news is that there are ways you can ensure you dominate your industry in search results moving forward. But remember, this takes time, it requires constant updating and monitoring and it will drain valuable resources who are allocated this task. For this reason many companies choose to hire the best SEO company that they can find to help them achieve online success in the long run.

The first things you will want to do to ensure you reach that number one page on search results is to become an authority in your industry. Now as you can imagine you cannot wake up one morning and decide you are an authoritative figure in your industry, it will take work on your side and a lot of time. You can do this by providing valuable and informative blogs, articles, press releases and web pages. You can also run social media pages providing valuable information about your company and/or products and you can take to the forums and blogs and provide answers to questions. There are numerous ways in which to become an authoritative figure in your industry.

Any content you publish on the internet must add value. This is so important. You need to ensure the content published is relevant to your industry and provides your readers with the information that they need, whether it’s a how to article, detailed product descriptions on your website or a video blog on a new product that you have just added to your range. Your content must always be well written and add value to the user’s experience at all times.

Page speed is imperative to your online success. If you want to grow your online business and reach your audience by pushing your way up the ranking in search results then you have to focus on the regulations and requirement set out by the big search engines, such as Google. One of the main criteria that they look for is page speed. These days people live busy lives and chances are if your page takes longer than a few seconds to load, they will simply move on to one of your competitors websites.

Every website these days must be mobile friendly to reduce the risk of being penalized by the search engines. More people are using their smart phones and tablets to search online and to ensure that they have an easy and enjoyable experience, companies must make their websites mobile friendly to accommodate this audience.

The user experience has become more important than ever before. This means lightening fast page speeds, easy to navigate websites, simple and easy ordering processes, secure payments and ore. These days it is not about the information you provide or the keywords you use alone, there are so many elements to ensure all users have the best SEO experience.

Make use of videos and infographs to reach your audience and provide them with valuable information that they are looking for. More and more people focus on watching videos rather than reading an article, so you need to add both to your website, blog and social media pages to ensure you reach your entire audience and push your way to the front of search results in the long run.

Local SEO Tips Anyone Can Implement – DIY Tips

Thanks for stopping by and checking out my local SEO tips. There is so much information floating around the net, it can be hard to determine what will help, and what won’t. Rest assured, the tips I will share with you in the short article will absolutely help you get off to a good start. Let’s dive in.

I am going to give you some local SEO tips that you can put to use, starting today. Here are the things you can do that will help your site start performing better in your niche:

  • Optimize your site. Don’t overdo it here, but you MUST tell Google what you do and where you do it. If you don’t have that information in your domain name, then use your site title to do so. If you are a plumber in Omaha, a well optimized site title could be Brand Name | #1 Omaha Plumbing Company. Optimize your title a little, then maybe add related keywords a time or 2 in your content. Sound normal, and don’t overdo it! Also, add your NAP info into your footer. NAP = Name, Address, Phone #.
  • Claim and Optimize you Maps listing. If you are a legitimate business, chances are Google knows about you. If you have not claimed your listing, do so immediately. You will want to have your NAP info be identical to your site’s here. Also, add hours, categories, and fill it out as completely as you can. A great local SEO tip here is to Geo Tag your images. There is a lot of info on the web about how to do this, so just give it a quick search and you will be good to go.
  • Get those citations! Citations will help your Maps rankings, as well as give your website a nice foundation of branded links. Most of these will be nofollow links, but do carry weight and are very important. These are sites like Yelp, Manta, YellowPages, CitySearch etc, and you can create FREE listings on all of them. They will definitely try to get you to advertise, which I think is unnecessary, but your decision. We are after the link we get from the sites. Make sure NAP info is EXACT here. If you don’t want to do this yourself, there are plenty of services available that build citations for you. I would be happy to help if you get stuck.
  • Get social! If you don;’t have Facebook, Twitter, LinkedIn,and Pinterest, get them. You will want to get these done and filled out as completely as possible. All will provide a nice link back to your site as well.

These are a few of my beginner local SEO tips. If you follow the tips from above, you will be off to a great start. In low competition niches, doing this might be enough to get your site and Maps listing ranking very high!

Search Engine Optimization – 5 Quick Traffic Tips

Search engine optimization, or SEO, is perhaps one of the most talked about subjects in online marketing. The ever changing world of SEO can cause both frustration and confusion for internet marketers of all levels of competence. The main search engines often change their rules and regulations and that can have devastating and immediate results on a websites ranking and ability to attract organic traffic. These 5 quick traffic tips will help you to stay ahead of the game and are easily implemented into your everyday search engine optimization work.

1. Title Tags:

The title tags of a website are often overlooked but are one of the first things that a search engine will look for to help determine the content of your site. These need to be selected carefully and should be a keyword that accurately describes what your website product or service is all about. Ideally you should use a highly searched keyword that has little competition. To find these it’s worth spending some time investigating variations of your keywords that may not be immediately obvious yet are being searched on a regular basis.

2. Article Marketing:

When you write an article always ensure you include your keyword in the title before you post it to an article submitter or your own blog. This is a common mistake and a really strong traffic generation tool when used correctly so it’s worth getting this right first time. Making your article title attractive and encouraging your potential visitor to click through and read it is also important so try and be a little different whilst also being persuasive.

3. Blogs and Forum Comments:

This is an area that can be used but can also be abused. It’s important not to dive straight in and potentially spam all the blogs and forums with your website URL. Instead start to find blogs and forums in your niche or product area then join in discussions and maybe even answer questions. It is important to build a positive reputation in these environments. You comments will then be shared in the social networks of others which will really help your traffic results.

4. Expired Sites:

Finding a good expired site that relates to your keyword is a fantastic and very untapped tactic to getting organic traffic to your site. This requires very little search engine optimization as others have already done all the hard work for you. For the price of a domain you can help to guarantee a source of traffic to your site.

5. Comparison Reviews:

This is a great way to attract traffic, particularly in the affiliate marketing niche. Look out for new products and software releases and then see if they have an affiliate section where you can help to promote their product. You can then write an honest review that can help other people with their potential purchase decision.

These are just 5 quick fire tips for improving your traffic quickly and legitimately. Search engine optimization can be difficult but learning the basics and putting them into practice can be an empowering and successful path to improve your website or online business.