Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

Benefits of SEO Experts for Your Business

SEO (short for Search Engine Optimization) is a technique which is used by business, startups and website owners to rank their website on top of search engines and other popular web portals. The owner of a search engine like Google would certainly want the customers to find whatever they are looking for on the Google Search Results page itself, within the top three to four results that come up.

Let us go back in time when the Yahoo search engine used to be the most preferred and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to optimize their products, make it simple. Yahoo had ads, emails and various other platforms and the options pertaining to them, while Google on the other hand has allocated the maximum space to the Google Search tab itself on a sole basis.

What is SEO?

SEO is short for Search Engine Optimization. If you want your content to be featured on YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, be it a website or a YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of that particular website where they feature. This requires them to use certain suitable keyword which makes them perfect for being targeted by the audience. However, it is not quite simple as that, the procedure is quite complicated. SEO involves some basic tips in order to make your page rank on top of the Google Search web page.

Types of SEO?

SEO can be categorized into two types: On Page Optimization and Off Page Optimization. On Page Optimization means what content your website actually has. What do you get if you actually look into it? Google is well-equipped with its own crawlers which enable them to identify all of your social media handles and make you come up in search results as per the quality of your content. Google does not think on its own-rather it acts like a bot. Being a digital marketer, you have to be able to understand your needs very clearly. One very important aspect here is keyword research.

Choose Keywords Carefully

Say, you as a business are offering a digital marketing course, then you have to choose your keywords accordingly so that your web page or product pops up on the search result web page when a consumer searches for the same. When you are making a website or anything on social media, you must make sure it has enough visibility among the audience you are targeting, by the usage of the right keywords.

When you search anything on Google, first of all the Google ads will pop up, which are paid and have a certain forced presence because they might not have the content which actually has the content to stand on top. Below the ads comes all the websites which are ranked according to their merit, as per SEO.

Plagiarism is strictly not allowed by Google who will detect immediately whether your content is copy-pasted from any other website. If such a case arises, your authenticity as a site is over-you should say goodbye to your chances of ever being ranked on the first page of the search results-leave alone being at the top. Keep the content original so that the people get value addition after reading that.

Top 10 SEO Strategies Small Businesses Should Follow in 2018

Everyone wants to attract more eyeballs on their website. Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to the growth for your business.

SEO is a fast moving field. Hence, it is no surprise that you will find people getting swept up in new advancements, trends, and practices. However, there are some gold standards in SEO that all SMBs should adopt in 2018.

Define Your Audience

SEO drives traffic to website. But that would be of no use if your website is not showing up in front of a relevant audience. Hence, it is in fitness of things that you should identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. A step in this direction can be made by setting up a Google Analytics account that will enable you to learn more about them on a daily, weekly, monthly basis.

Put Your Audience First

When creating your blog posts, it’s an absolute must that you have a reader-first mentality. What your readers were really getting out of the writings should be uppermost in your minds.

Never Assume You have No Direct Competitors

There will be always someone who has already used the keywords you wish to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from those of others.

Improve Your Page Speed

Google lays great emphasis on page speed. A great page speed improves the visibility of your site. According to Gomez.com, even a second delay in a page’s load time can decrease the customer dissatisfaction by 16 percent. This is all the more important in the case of mobile users.

Use Long Tail Keywords

Using long long-tail keywords in your strategy is key to the success of your business. For instance, considering the keyword “SEO tips” may take a long time for improving the ranking on Google. However, using long tail versions of the keyword “SEO tips” such as “SEO marketing for your business” can increase your chances of raking high in Google.

Local SEO

Small businesses need to be especially focused on local search. If you are a small brick-to-brick business, local SEO is of utmost importance. It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day. The figure stands at 34% when it comes to search on a computer or tablet. Hence it is in fitness of things that your business’s visibility should rank high in your area. Otherwise, you run the risk of losing out to competitors.

Get Your Website Compatible For Mobile Devices

Findings of a survey reveal that 60% of traffic is coming from mobile devices and that number is likely to increase. Hence it is incumbent on you to ensure that you site is optimized for mobile visitors and not difficult to navigate on mobile devices. This becomes all the more necessary because Google is in the process of awarding higher ranks to the sites that are mobile optimized.

Voice Search

With the passage of time, the use of voice based search is increasing. It is now clear that you can ignore voice search at your own peril. Since voice search queries differ greatly from typed queries, you will have to optimize your content for voice search.

Be Authentic

SEO is not a sneaky or deceptive practice, even though there are people who tend to think so. Tricking search engines by using shady tactics is not going to help you. By doing so you run the risk of losing the trust of search engines.

Focus On Quality Over Quantity Of Links.

Quality rather than quantity should be your prime consideration when it comes to building links for your website. Cranking out mass number of links without quality has the potential of damaging your website’s credibility.

SEO is an ongoing process. However, starting with a sound strategy will translate into online success for many years to come.

Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.