7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Search Engine Marketing: Is It More Effective Than SEO?

Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things.

But are they the same?

They aren’t.

SEM is basically a kind of Internet marketing.

Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising.

SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions.

But we will talk about the difference, in detail, later.

Let’s first figure-out what SEM is!

It’s the procedure of getting traffic and visibility from the search engines, through both paid and unpaid efforts.

It powers and improves the reach of the search engines so that you get more clients–at the right time and the right place.

Search Engine Marketing covers:

A. SEO: This helps you get traffic through unpaid or free listings. It works on website content and site architecture, and improves rankings in the SERPs to boost pay per click (PPC) listings.

B. SEM: For it you have to purchase traffic through paid search listings.

SEM is also called:

A. Paid search ads

B. Paid Advertising

C. PPC (Pay-per-click)

Though Google Ads is the most commonly known and used paid search tool, you will help your internet marketing cause further if you use Bing or Yahoo also.

SEO and SEM: Which Is Better?

Coming back to the differences, the key difference between the two is that SEO is simply a component of the SEM. Besides SEO, SEM includes many other search marketing strategies as well, such as PPC and Social Media Marketing (SMM).

While SEO is increasing the amount of website visitors, via getting the site to fetch high results on search engines, SEM is the internet marketing that boosts a site’s visibility via organic search engines results & advertising.

An additional key difference between the two: with SEO you will have to be patient and wait for the results; with the PPC, you can hope for instant results.

Don’t use the terms SEO and SEM interchangeably.

The reason: even though they work side by side, they are anything but the same term.

SEO or SEM: Which Marketing Tactic Is Better?

As per some of those in the know, if we compare the two, organic SEO has an edge.

However, which fetches better results may depend on your general Digital Marketing targets.

SEM cannot thrive minus organic SEO.

Still, PPC (a component of SEM) may make more sense, vis-à-vis SEO in many specific cases.

For instance, in case you are first launching a site, and are keen to get high visibility at once, launch a PPC campaign. It will take less time, vis-à-vis SEO.

Still, it wouldn’t be a wise idea to focus ONLY on PPC and ignore SEO completely.

Granted organic SEO may take more time to produce results. But it will cost less eventually even as you will be able to establish a search credibility that, perhaps, you may unable to get with PPC.

If your websites rank high in the organic results for their target keywords, you will get free traffic 24/7, industry recognition, and enjoy all the benefits of SEO.

Besides, with more appearances in the searches organically, you will enjoy the option of focusing your SEM efforts on other keywords to expand your reach.

Effective SEO will make your site swift & user-friendly as well.

What tilts the pendulum further towards SEO is that Google follows a system known as Quality Score.

If Google finds that people click and then they go away thanks to not-too-good experience, you will have to pay more for every click.

To wrap it up, in case you want to attract traffic fast, begin with Search Engine Marketing, but work on your SEO simultaneously.

Generate a long-lasting and guaranteed online business with effective SEO!

Don’t rely solely on paid traffic!

Local SEO Tips Anyone Can Implement – DIY Tips

Thanks for stopping by and checking out my local SEO tips. There is so much information floating around the net, it can be hard to determine what will help, and what won’t. Rest assured, the tips I will share with you in the short article will absolutely help you get off to a good start. Let’s dive in.

I am going to give you some local SEO tips that you can put to use, starting today. Here are the things you can do that will help your site start performing better in your niche:

  • Optimize your site. Don’t overdo it here, but you MUST tell Google what you do and where you do it. If you don’t have that information in your domain name, then use your site title to do so. If you are a plumber in Omaha, a well optimized site title could be Brand Name | #1 Omaha Plumbing Company. Optimize your title a little, then maybe add related keywords a time or 2 in your content. Sound normal, and don’t overdo it! Also, add your NAP info into your footer. NAP = Name, Address, Phone #.
  • Claim and Optimize you Maps listing. If you are a legitimate business, chances are Google knows about you. If you have not claimed your listing, do so immediately. You will want to have your NAP info be identical to your site’s here. Also, add hours, categories, and fill it out as completely as you can. A great local SEO tip here is to Geo Tag your images. There is a lot of info on the web about how to do this, so just give it a quick search and you will be good to go.
  • Get those citations! Citations will help your Maps rankings, as well as give your website a nice foundation of branded links. Most of these will be nofollow links, but do carry weight and are very important. These are sites like Yelp, Manta, YellowPages, CitySearch etc, and you can create FREE listings on all of them. They will definitely try to get you to advertise, which I think is unnecessary, but your decision. We are after the link we get from the sites. Make sure NAP info is EXACT here. If you don’t want to do this yourself, there are plenty of services available that build citations for you. I would be happy to help if you get stuck.
  • Get social! If you don;’t have Facebook, Twitter, LinkedIn,and Pinterest, get them. You will want to get these done and filled out as completely as possible. All will provide a nice link back to your site as well.

These are a few of my beginner local SEO tips. If you follow the tips from above, you will be off to a great start. In low competition niches, doing this might be enough to get your site and Maps listing ranking very high!

Small Business SEO Tips and Tricks

Before getting into tips and tricks, here is some background information about SEO for small business owners.

SEO, or Search Engine Optimization, is a strategy in web development or design that usually includes post-design promotional activity intended to enhance recognition of a site by search engines. The goal is having your small business website appear on or close to page one in Google, Yahoo, MSN, and the other major search engines. The result, especially being listed #1 on page one, may mean more traffic driven to your website with the ultimate goal of visitors converted to buying customers.

SEO may also mean a person, or Search Engine Optimizer, who is a direct employee or outside contractor with the responsibility of adjusting your small business website programming code, site content, and promotional activities to achieve page one with search engines. Like any profession, the performance level may vary widely from one to another.

Brick and mortar small business owners often launch a new website and expect the site to take over as the front line of marketing their product or service. This can be a mistake. Others just want to enhance their image by showing sophistication with a www domain that presents more content than will fit on a business card or brochure.

The first group wants traffic driven to their site, yet few small business owners truly understand Search Engine Optimization, or SEO, so some fall victim to persons offering SEO services for a fee. For the second group, just being online with a website that never changes meets their expectations, and they realize success depends on direct customer contact and marketing. A third group is similar to this last group, except they expect that just having a website will magically bring instant fortunes.

If you didn’t guess by now, there are no tricks to search engine optimization. Tips for SEO success should be based on proven techniques with long term positive results. Tricks that try to manipulate results by deceptive means, may succeed short term but will eventually fail.

Search engine algorithms for establishing ranking like Google’s PageRank are secret. The best one can do is guess how and why they change by tracking each quarterly update. Most watchers of PageRank, or PR for short, are trying to unravel what Google finds important and then manipulate their strategy to improve their ranking in search results. That could be a mistake. If adjusting strategy means manipulating what some think is important, too often they resort to deceptive means with short term gains.

I’ve written many times that deceptive practices will backfire. You will be punished. If you track PR, or follow the advice of SEO gurus, then you’ve heard the cliche “Content is King”. My position continues to be that the secret to search engine optimization is designing sites for visitors first, and then adding original quality content often to get noticed by people, and search engines.

“Content is King” needs to be changed to “Original Quality Content is King”. Traffic is meaningless if visitors don’t stick around long enough to be converted to paying customers. I believe that the tweaking of algorithms in 2007 and the downward shift in overall PR for so many sites is more than a temporary adjustment. Furthermore, I do not believe that Google is punishing website owners who provide original quality content. Instead, I believe that millions of websites set up and tweaked just to trick search engines are being caught and punished, and the PR scale in 2007 has shifted downward for quality site owners to fill in that void and redefine the PageRank range.

Small business website owners need to understand best practice SEO strategies. Here’s some search engine optimization advice that I published on my website in 2007. First is the main course from my menu to feed search engines that used an analogy comparing search engines to restaurants. Following that list are practices to avoid from that same article on my site.

Positive Search Engine Optimization practices to consider:

1. Keywords in the Page Title

2. Keywords in the H Tags

3. The Age of Your WWW Domain

4. The Size of Your Website

5. Backlinks (inbound links to your pages)

6. Keywords in Text Links

7. High Quality, Original Content

Negative or deceptive SEO practices you should avoid:

1. Do not have affiliate only advertising pages. You need original content.

2. Do not have over optimized pages. It won’t help SEO and may confuse your visitors.

3. Do not have link schemes, inbound or outbound. Deceptive practices will backfire.

4. Do not have identical content hosted on two separate domains (mirror sites).

5. Do not have plagiarized content. It is illegal, and search engines can tell.

6. Do not have foul language as in cursing, or content that is hateful or racist.

In conclusion, continue to evaluate your small business website strategy for SEO. Take advantage of the best practices and avoid the negative or deceptive methods, and you can succeed. The majority of small business entrepreneurs service a local market, so the ranking of your pages compared to the world could mean that very high PageRank is impossible. By following the tips given here, you may have enough to edge out your local competition, and that’s probably all that matters.