Top 10 SEO Strategies Small Businesses Should Follow in 2018

Everyone wants to attract more eyeballs on their website. Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to the growth for your business.

SEO is a fast moving field. Hence, it is no surprise that you will find people getting swept up in new advancements, trends, and practices. However, there are some gold standards in SEO that all SMBs should adopt in 2018.

Define Your Audience

SEO drives traffic to website. But that would be of no use if your website is not showing up in front of a relevant audience. Hence, it is in fitness of things that you should identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. A step in this direction can be made by setting up a Google Analytics account that will enable you to learn more about them on a daily, weekly, monthly basis.

Put Your Audience First

When creating your blog posts, it’s an absolute must that you have a reader-first mentality. What your readers were really getting out of the writings should be uppermost in your minds.

Never Assume You have No Direct Competitors

There will be always someone who has already used the keywords you wish to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from those of others.

Improve Your Page Speed

Google lays great emphasis on page speed. A great page speed improves the visibility of your site. According to Gomez.com, even a second delay in a page’s load time can decrease the customer dissatisfaction by 16 percent. This is all the more important in the case of mobile users.

Use Long Tail Keywords

Using long long-tail keywords in your strategy is key to the success of your business. For instance, considering the keyword “SEO tips” may take a long time for improving the ranking on Google. However, using long tail versions of the keyword “SEO tips” such as “SEO marketing for your business” can increase your chances of raking high in Google.

Local SEO

Small businesses need to be especially focused on local search. If you are a small brick-to-brick business, local SEO is of utmost importance. It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day. The figure stands at 34% when it comes to search on a computer or tablet. Hence it is in fitness of things that your business’s visibility should rank high in your area. Otherwise, you run the risk of losing out to competitors.

Get Your Website Compatible For Mobile Devices

Findings of a survey reveal that 60% of traffic is coming from mobile devices and that number is likely to increase. Hence it is incumbent on you to ensure that you site is optimized for mobile visitors and not difficult to navigate on mobile devices. This becomes all the more necessary because Google is in the process of awarding higher ranks to the sites that are mobile optimized.

Voice Search

With the passage of time, the use of voice based search is increasing. It is now clear that you can ignore voice search at your own peril. Since voice search queries differ greatly from typed queries, you will have to optimize your content for voice search.

Be Authentic

SEO is not a sneaky or deceptive practice, even though there are people who tend to think so. Tricking search engines by using shady tactics is not going to help you. By doing so you run the risk of losing the trust of search engines.

Focus On Quality Over Quantity Of Links.

Quality rather than quantity should be your prime consideration when it comes to building links for your website. Cranking out mass number of links without quality has the potential of damaging your website’s credibility.

SEO is an ongoing process. However, starting with a sound strategy will translate into online success for many years to come.

Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

Search Engine Optimization Company – Offering Quality SEO Services

The fact that you have a website doesn’t translate to any internet marketing business at all if you simply leave such site without further push. You just have to think of that new shop that opened in your neighborhood; if the people in your area didn’t know of its existence, who is going to be patronizing them? This is exactly what happens online because your newly created site [s] needs to be advertised in order to start attracting the needed traffic for growth and profit takings.

Among many of the advertising options that are available on online, SEO internet marketing is one that has consistently yielded better or more targeted traffic that converts. This is very important because there are some businesses or site that recoded some relative high number of traffic without any sales simply because such web visitors that get to the site do not really need what is offered on such platform. The situation is quite different when you make proper use of the SEO internet marketing methods to promote your site or business online. Theses methods are all geared towards making your site more visible in the search result pages of various search engines. The simple result is that if your site begins to rank high in the SERPs, you will get targeted traffic whenever any of your keywords are used in the search boxes of the search engines. These sorts of traffics are usually more targeted because they are already searching for what you are offering so it will be easier for them to make a buy decision than those who accidentally get to your site while browsing the net.

These are few of the many benefits of the various SEO techniques but the implementation part of the equation is even more vital. Are you ready to learn all there is to be learnt in the search engine optimization industry? Are you aware that some of the tips you learn might no longer be productive in as little as 72 hours time? These are few considerations you have to bear in mind before you set out to learn the SEO techniques for the optimal success of your online business.

Your internet marketing aspirations will be more realizable if you choose any of the reliable SEO internet marketing firms to handle the job of making your site popular in the various top ranking search engines. These SEO specialists doesn’t just carry huge tags in their names but there are lots of insightful search engine optimization tricks they usually offer to boost the page rankings of their clients websites. You will begin to appreciate the need of the reliable SEO expert soon as he or she begins to analyze your site or business and start marshaling out actions plans that will be necessary to see your site outrank your competitors’ in the SERPs.

You have to try and ascertain if the SEO internet marketing services provider is going to match his or her words with profitable SEO actions by simply looking at his or her precedents.

SEO Consultants – 7 Tips to Find Best SEO Consultant for Google

Search Engine Optimization (SEO) is necessary to increase you visibility on Internet and helps you to achieve high rankings in search results of various search engines. A SEO consultant is a company or professional which provides many Search Engine Optimization services for your website and business. Studies reveal that almost 90% of Internet users use a search engine like Google to search the internet for what they want. So it is important to use a SEO agency in order to boost the ranking of your website in search results.

This article presents 5 important tips which will help you choose the right consultant for your website. However, there is no hard and fast rule to choose a consultant but these are some general tips which are critical to effective Search Engine Optimization and must be provided by your SEO.

  • The Company should be a premium agency and should provide SEO services exclusively. Many companies provide SEO services along with website development and charge heavily for it but their services are not much effective. An ideal consultant should provide exclusive packages for Search Engine Optimization services and should clearly mention the tools and techniques which will be employed by it.
  • The Consultant should provide result oriented services. Most of the SEO consultancy firms do not deliver what they promise. Good agencies always emphasize on results and continuously monitor the growth in your ranking and inform you periodically. There are some good consultants in market which offer their packages with a MONEY-BACK guarantee; it is a good option as such companies try hard to deliver the promised results.
  • The SEO Consultant should have expertise and experience in Search Engine Optimization. It should use the latest technology and techniques to optimize you website or business for search engines. It must have a team of dedicated professionals and experts with required qualification and experience in the field. Always have a look at the client base of the company, if it has reputed and satisfied clients then it might turn out good for you too.
  • The Agency should provide periodic research and analysis of their work to their clients so that the clients can monitor their growth themselves. They should also use tools like Google Analytics to keep an eye on your search result rankings. The reports should be submitted to client fortnightly or monthly and the improvement in rankings should be evident from them.
  • A Good SEO company should offer a number of packages depending upon the services provided within the packages. Many times clients have different requirements depend upon their business, platform or region; therefore, the company should let them choose the services depending upon their requirement and should make you subscribe to unnecessary packages.
  • Effective Search Engine Optimization may also require improving your search engine rankings in a particular region or area. Hence, the company should also provide region based and localized search so that you can target internet users from a particular area or region.
  • Nowadays, Social Media Optimization is also required in order to increase your visibility on social media like blogs, forums and various social networking sites like Facebook™, Twitter™ etc. Hence a good SEO consult should also offer packages for social media optimization services like article submission, RSS feeds etc.