Get First Page on Google Searches – SEO (Search Engine Optimization) Basics and Tips

Do you want to get first page on Google? If you have a web page or blog, you likely already are first page for some searches. With a bit of SEO, you can gain first page on more searches. And its simple.

The first and most obvious step is think about what words or phrases you want to be first page on.

Once you have that list, determine how many people are searching for those terms. To check how popular a search is you will need a tool. I use Wordtracker (there is a free online version). The higher the number, the more popular the search. No point in trying to optimize for a word or phrase that is rarely searched.

There is also no point in trying to optimize for a word that is too popular because getting a high ranking there will be almost impossible.

Think about “long tail”

Think about how people will search. People often search with a question. EG where do I find X? Or where do I find Y in Canada. The longer the string, the less competition you will have for it so the easier you will get ranked.

So make the list of phrases you want to “own” and ones that are realistic to “own”.

Now it is simple. Just put these words and phrases in your titles, picture descriptions, videos and in your text. The titles are the most important. That is why a blog called “Shrimp Fish Soup Recipes” will get good Google juice on all 4 words. So searching “Shrimp soup” will get first page. Or “fish soup recipes” or “Shrimp recipes” etc.

Yes you want to repeat your words and phrases often in the text. This said – write naturally. Never let SEO be a substitute for good content.

So you do this and you still are not first page. That is because you do not have enough credibility with Google. You need another free tool to check this. I use a free Firefox plugin called searchstatus. It gives me both the PageRank and the Alexa rating of any web page. Higher PageRank numbers are better. High credibility is your ultimate goal as that is what gets you ranked first and Alexa tells you traffic (a lower number is better)

How do you increase your PageRank?

It is all about quality inbound links. You want people with a high credibility (PageRank 4+) to link to you – eg Wall St Journal would be great. More is better and link rank is almost logarithmic so a PageRank of 6 is worth 10 times one of 5 etc.

This said, for you to get a link from an 8 rated site like pornstars.com would not increase your rank in the business genre. Sites are ranked for relevance.

The best inbound links are contextual. So someone blogging and saying I heard time management guru John Doe speak and hot linking from “Time management guru” is great for John Doe. Second best, hot link from “John Doe”. Third is just having a link on a blogroll without any context.

You get a higher rank if you update your content regularly. That is why having a blog on your site is a good way to increase your ranking.

Moderate cross linking within your own material will also increase your rank and clarify for Google what it is that you do.

3 ways to get links to your site:

1 – Ask politely. You might not always get a link but it never hurts to ask.

2 – Comment on other relevant blogs (and have your PageRank on so you ignore low PageRank and high alexa). Note that most comments in themselves do not constitute a link. But being out there gets people to look at you. You need people to look at your stuff for them to be inspired to link to it.

3 – Have good material. People link to quality. But of course they have to see it so promote your content:

Have your URL on all your print material, cards, letterhead, email sig file etc

Write guest articles and blogs in the right (high traffic) places (check the Alexa).

PR – get written about

Contribute to other sites. EG write reviews on Amazon, join the conversations.

And a word of warning. Never play games (like buying links).

In the end it is about having good quality material. And being out there so people look at your material. People link to quality without you asking as long as they know about it.

Best Search Engine Optimization Tips – 5 Simple SEO WordPress Techniques

In this article, you will learn the best search engine optimization tips for WordPress. WordPress is the most effective traffic generation program to use. However, some none-techie small business owners shy away from using WordPress because they think it’s a difficult application. But, it’s not. WordPress is quite easy to learn and you can have a WordPress Blog up and running in a matter of a few minutes.

Now although the search engines LOVE WordPress blogs, you still need to learn some key points when it comes to search engine optimization (SEO) so that your blog posts can be found on the internet. And you do not have to be an SEO expert to execute these simple SEO strategies for your blog. You just simply need a little knowledge and the will to apply what you learn so that you can start seeing results.

Here are 5 Simple SEO WordPress Techniques

1 – PERMALINKS: When you create a new page or a new post, WordPress will generate a standard URL which consists of a question mark followed by numbers. When you use these raw links, it’s hard for the search engine spiders to attach themselves to it. As a result, the site will not be listed in the directories. So, to avoid this, a special permalink code is needed. The code should be placed in your permalinks custom section of your WordPress admin. Simply go to ‘settings’, then ‘permalinks’, then choose ‘custom’ and put this code in the field: /%post_id%/%postname%/ and click save. Now, instead of having a long ugly URL, you will have a URL with whatever keyword you assign to it when creating your post.

2 – TITLES: When creating your blog posts, make sure that you put the keyword that you are using for your post in the title. Since the spiders read from left to right, It is best to add your keyword first and then your title for the blog post. For example: Let’s say your keyword is “best search engine optimization tips”, write your title to look like this: “Best Search Engine Optimization Tips: 5 Simple SEO WordPress Techniques”. Always start the title off with your keyword and then put your actual title next to it. And try to come up with catchy titles to entice your target readers to click on your post.

3 – BODY: As you write your content for your blog post, be sure to start your first sentence in your first paragraph off with your chosen keyword. Then as you continue to write, simply incorporate your chosen keyword no more than 3 times throughout the article. Do not over do it because it will look spammy and the search engines to not like that.

4 – TAGS: WordPress has a section on the right side of your post section called TAGS. Here is where you will put your keywords for your blog post. The best thing for you to do is to not put more than 2 or 3 relevant keywords. Anything more than that will confuse the spiders when it comes to indexing your content. The first keyword tag should be the keyword that you are using in your title. So, for example, if your keyword is “Best Search Engine Optimization Tips”, then that should be the first keyword in the TAG section. And the other 2 keywords would be perhaps “Best SEO Tips” and “Simple SEO WordPress Techniques”. Again, just be sure that it is relevant to your post.

5 – PING SERVICES: Using ping services such as pingomatic.com or pingoat.com allows you to send signals to the search engines to inform them that you have posted new content on your site. When you alert them, they send the spiders to your site to crawl your content to index it accordingly.

So, as you can see, optimizing your site on WordPress is not as difficult as many people think it is. You can also install a free SEO Plugin for additional optimization within WordPress. The 2 best ones are ALL-In-One-SEO and HeadSpace2.

Search Engine Optimization Tips and Tricks That No Longer Work – Stop Using Them

With the increasing number of businesses coming up on the internet, the traffic of visitors has also increased. For each service, there are umpteen websites. It is necessary for your business to stand out of this clutter by treating your website with the best SEO tools. There are a million SEO tools that already exist and new SEO tools are coming up each day, some paid and some free. On a basic search, one would wonder what tools suit your website the best. You really need to make sure you don’t go for tips and tricks that are obsolete.

Here are some of the top SEO tools that you should consider for avoiding SEO mistakes:

  1. Focus on Quality not Quantity – Try SEMRush

Quantity is fine but it’s the quality of content that matters the most. SEMRush is a kind of Search Engine Optimization tool that is used to determine whether your business website is rich in content and healthy. If you are working on link building campaign, it is advisable to check SEMRush to get to know about keywords a site is using to get ranked on Google. Your website is bound to be penalized, if it has good volume of inbound links but no relevant keywords to justify the traffic. Organic traffic is the key to increase SEO rankings. Besides this, SEMRush is used to search relevant keywords for the type of service that you offer or product you sell. With this SEO tool, you are likely to get a comprehensive list of relevant keywords for better ranking and relevant traffic.

  1. Give Weightage to Social Media – Use BuzzSumo

Search Engine Optimization and content marketing for social media are co-related. BuzzSumo is a search engine optimization tool that is assumed more to be a social media tool. BuzzSumo is used to search ideas for writing content. Be it blogs, Facebook posts or visual content, BuzzSumo is helpful. Buzz Sumo will help you in brain storming about creative ways of content writing. Experts rank it amongst the top SEO tools.

  1. Don’t Assume That Competitive Research Is Not Required- Use SpuFu

Competitive research is important. You can check what your competitor is doing in terms of SEO and what PPC model they have adopted. SpuFu is the best SEO software for doing competitive research. SpyFu is one of those SEO tools that will help you analyse your competitors.Through SpyFu, you can also get to know what type of keywords they are using and how much traffic your competitors are able to draw with a particular set of keywords. These features allow SpyFu to make into the list of top SEO tools .

  1. Finding Back Links Is Redundant – Ahref Can Help

It’s absolutely wrong to presume that finding back links is not required. Ahref is a kind of search engine optimization tool that is helpful in finding back links. It helps you analyse the number of referring domains a site has, then the percentage of those coming from unique IPs. It also helps you check the number of.edu and.gov links. You can check lost links, broken links and anchor texts with the help of Ahrefs. Features like referring content, top links and others are being added to its updated version and is growing far beyond than just a link analysing SEO tool.

Affordable Search Engine Optimization Tips

SEO is a wonderful idea for anyone with a website in need of additional traffic or if you have a web site that is generating absolutely zero traffic. The bad part about Search Engine Optimization is that it covers a vast variety of marketing techniques and strategies. The good part about SEO is that the Internet offers an immeasurable amount of no cost ideas that have been split tested an can get your online business organized for search engine indexing.

SEO Marketing companies do not have a magic wand or access to information that you are not worthy of. Online marketing firms offer specialist services from someone who makes it their job to look at an overall website; which includes but is not limited to:

> Domain name,

> site content,

> keywords,

> site link structure,

> site theme,

> current page rank

> valued offers

> opt-in email

> webpage organization

> user navigation

> pay per click campaigns

> Social media optimization

> Quality backlinks

> RSS feeds

> Sitemap

I suggest you read further but, if all or much of this is far too time consuming for you I suggest you hire someone to perform the tasks.

SEO marketing services come in all shapes and sizes. Some online optimization websites take the tutor approach by training members on the basics of organic internet marketing. Regular updates to your website content (updating your RSS feeds and Sitemaps) are important to organic growth.Organic (or natural) website growth does not include tricks and tactics that would get a website banned from most search engine indexes.

Organize your website: Search engine software can help users find information on your website by typing in a keyword (yes, just like Google, Yahoo and MSN). Question: what if a visitor to your News website performed a search on Cat Tail Dogs and the search returned Fish Mouth Birds? Not good huh? This is why the way your pages link to other relevant pages on your website is important.

Your domain name is a no brainer; if you have a site dedicated to Money Making Businesses you need a domain name that when spoken or written will show what your site is about. Stay consistent with your theme; a “Cat tail Dog” website should stick to that theme unless your site is an authority on the Cat and Dog species then you would cover a broader spectrum (which is fine but be aware that there is more competition in broader markets).

Social media optimization or social marketing is how some are making big numbers at the bank with their advertising websites. Not only do Sites like MySpace make millions in advertising income, some of the members of MySpace are also making millions by finding targeted traffic to market their products too while simultaneously creating backlinks and a social environment. I’m sure you realize that people who have similar hobbies and interests have a lot to talk about?

Offering something of value can not only attract visitors to your website, it can also start a buzz about your website in social networks. Valued offers have come a long way, you can still generate some traffic with ebooks but the big dogs of marketing are going to audio and video tutorials which has spoiled the online community and is slowly but surely causing everyone else to “step their game up”.

Optimization for quality backlinks can be simple once your website has professional page organization and tone, relevant content and link structure. Most firms will simply find a high ranking website in your Niche, put a like to their site on your home page, send them an email which states: I have placed a link to your website here “the link URL” would you do me the honor of doing the same on your website?”

That’s it; you don’t have to use a bunch of big words and fancy explanations; your site should speak for its self.

In your quest for high or better search engine ranking do not be driven to the “get high page rank quick” scams. Organic website growth has been tested and proven to outlast any of the spam devices on the market such as mini auto generated sites with information of no real use.

Fortunately, search engine algorithms have become smarter by looking for synonymic terms along with keyword phrases to determine the content to search relativity.

This simply means that low value sites will get pushed down in the SERPS and those of value using ethical SEO tactics will gradually rise to the top.

To survive in the online business community your goal must be to create sites that first gives its visitor something they can use which is not limited to “Information of Value!”. …and you have to keep giving it to them on a regular basis.

Your information may not be of value to everyone, hopefully you’ll have a forum for where they can voice their opinion. Visitor response can be used as an opportunity to find out what additional information or products your market needs.

Having a clean and well organized website doesn’t come easy for beginners; don’t lose sleep over it (website templates are reasonably priced). For do it yourself affordable search engine optimization, focus on your content, internal link structure, sticking to your sites overall theme, quality back links, content and value offers.