Search Engine Optimization – 5 Quick Traffic Tips

Search engine optimization, or SEO, is perhaps one of the most talked about subjects in online marketing. The ever changing world of SEO can cause both frustration and confusion for internet marketers of all levels of competence. The main search engines often change their rules and regulations and that can have devastating and immediate results on a websites ranking and ability to attract organic traffic. These 5 quick traffic tips will help you to stay ahead of the game and are easily implemented into your everyday search engine optimization work.

1. Title Tags:

The title tags of a website are often overlooked but are one of the first things that a search engine will look for to help determine the content of your site. These need to be selected carefully and should be a keyword that accurately describes what your website product or service is all about. Ideally you should use a highly searched keyword that has little competition. To find these it’s worth spending some time investigating variations of your keywords that may not be immediately obvious yet are being searched on a regular basis.

2. Article Marketing:

When you write an article always ensure you include your keyword in the title before you post it to an article submitter or your own blog. This is a common mistake and a really strong traffic generation tool when used correctly so it’s worth getting this right first time. Making your article title attractive and encouraging your potential visitor to click through and read it is also important so try and be a little different whilst also being persuasive.

3. Blogs and Forum Comments:

This is an area that can be used but can also be abused. It’s important not to dive straight in and potentially spam all the blogs and forums with your website URL. Instead start to find blogs and forums in your niche or product area then join in discussions and maybe even answer questions. It is important to build a positive reputation in these environments. You comments will then be shared in the social networks of others which will really help your traffic results.

4. Expired Sites:

Finding a good expired site that relates to your keyword is a fantastic and very untapped tactic to getting organic traffic to your site. This requires very little search engine optimization as others have already done all the hard work for you. For the price of a domain you can help to guarantee a source of traffic to your site.

5. Comparison Reviews:

This is a great way to attract traffic, particularly in the affiliate marketing niche. Look out for new products and software releases and then see if they have an affiliate section where you can help to promote their product. You can then write an honest review that can help other people with their potential purchase decision.

These are just 5 quick fire tips for improving your traffic quickly and legitimately. Search engine optimization can be difficult but learning the basics and putting them into practice can be an empowering and successful path to improve your website or online business.

Search Engine Optimization – Why Business Needs It

I have found that many internet marketing entrepreneurs have never really learned or practiced SEO. What may have worked before, may not work now.

Search engine optimization is much like continuing education in various professions, you need to keep up to date.

The nice thing about SEO is it is free. The downer is it’s slower. But, it is a must for marketers looking to stick around for the long-term. If you want a loyal base who you can count on to be there for you, and your site for them, you need proper SEO.

Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of getting the proverbial “Google Slap” becomes less of a risk.

Internet marketing has almost become an art, in regards to proper SEO and good usable content. Typically though, if you write from the mind or heart, without copying or repeating keywords, you are safe.

In this article I would like to touch on a few tips that may help your blog’s search engine rankings. I will try to stick to a few of the main ones in this short blog post. If you aren’t at least doing these steps, you are missing the boat.

When writing a blog, include your main keyword in your title. The title should be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the main post title. Heading 2 should be at the beginning of the title. Heading 3 should be at the bottom of the page. If using WordPress, utilize the correct font in the menu for each.

For best results and to attract a more targeted audience, try to limit your number of keywords to three. Include long tail keywords which consist of three or more words.

Internet marketing is a bit of wasted effort if your SEO does not include keyword density and meta description. Try to keep keyword use at between 2 and 4% of the total article. This is very easily done with a WordPress Plugin called SEOPressor. This plugin displays your keyword density and you do not have to do any math!

Your meta description is what is displayed in the Google search results. It should be eye-catching and includes your main keyword.

Lastly, use the following SEO tips on your blog’s keywords:

Bold print a keyword at least once.

Put a keyword in italics.

Use quotations on a keyword,

Use a relevant YouTube video in your article.

Thank you and if I can be of any additional help with Search Engine Optimization or your internet marketing, feel free to contact me.

To Your Success,

Greg Gruba

SEARCH ENGINE OPTIMIZATION

9 Tips to Hire Search Engine Optimization Company

In internet marketing, a good web design is necessary for every business. However ether are many people who does not consider it as that important. The website is the profile of your business in online marketing. To make it attractive to the customers is your main job services of SEO are important. To choose the best for your business, take a look at 9 tips to hire search engine optimization company.

Research

It is extremely important factor you need to consider while hiring search engine optimization company. Make proper research by sending few hours online. Note down the contact details of the companies you think can fulfill the requirements of your business.

Experience

A company without any prior experience is nothing. Such companies should carry an experience in internet marketing with maximum number of satisfied clients in the market. The company should includes the SEO members which can increase the traffic of your site with proper use of search engine. It would be an advantage of the company you planning to hire also knowns about web design.

Copywriting Is Key

The job of such members is to examine the content and see to it that it is not plagiarized. To check if the company you planning to hire is expert in identifying the copied content, give them some articles for identification. You should see to it that SEO members know how to post blog content or comment on the review.

Know the Involvement in the SEO Community

You should hire the company who SEO’s are members of professional forums and associations. It means they must have written on who makes SEM presentation or have written more on SEO subject. This will help to make sure that the team members of the company are well versed with latest technologies.

Work Process

Once you shortlist the companies, ask them about their work process. You should know what they intend to do with the services. Get an idea of the SEO methods. If you have problems in explaining them the details of your company, it can be too late. Hence, for safety, talk to them about the objectives of your website and how they are going to focus on the target audience.

Budget

Set a proper budget and accordingly look for the company. Different companies offer different packages of SEO services. There are companies who claim to offer good SEO results at affordable price. Make sure after looking at the work quality, you set the budget.

References

To know if the search engine optimization company is actually earning good profit, ask them about the clients they had. Contact those clients and ask them about their experience of working with the company. The more the satisfied clients are, the better is the company.

Key Phrase Depth

You have to ensure that SEO company site and their clients’ sites rank well for more than single phase. You can check it by typing a particular phase on which the company has worked on. If it doesn’t come in 1st two pages of Google or yahoo search engine then try not to hire them.

Know How Long Has the SEO Firm Been in Business

Look for the companies that are well established and carry good knowledge of internet marketing. Don’t hire the companies who are not established properly. If the reputation of Search engine optimization company is not good, it can create problems for you.

Follow the mentioned 9 tips to hire search engine optimization company and make a careful decision while hiring the best one for your business.

5 Conversion Optimization Tips for Your Website

No matter what expert you’ve hired or how much money you’ve spent, there’s no other barometer that means more to a successful search engine marketing strategy than how many conversions and return on investment comes from your search campaign.

No matter what the service being offered – organic SEO or paid search (or a combination of both) search engine marketers are tasked with not only driving qualified traffic to your website, but also to offer website conversion optimization consultation to help increase the likelihood of a sale or other type of conversion for their clients’ websites.

Realizing the conversion potential of your website relies on many factors such as the attractiveness of the website, the content on the site, and the ease of navigation for users who visit the site. Below I identify five conversion optimization tips that help turn simple website visitors into conversions.

Evaluate Your Competition

First, identify who your strongest competition is in the marketplace. Then, go on a little reconnaissance mission and find out everything you can about that competitor(s). What strategies are they using to drive more traffic and convert more sales on their site(s)? Are they offering deals or special promotions? Do they have easier-to-find product/service information? Do they have client testimonials endorsing their product/services?

Take what you’ve learned from your reconnaissance mission and devise your own custom plan for converting more visitors on your website.

Think Like Your Customers

If you were a customer on your website, would you know how to get around and find what you’re looking for? In order to properly optimize your website for conversions, you have to think like your customers. What information are they looking for when determining what product to buy? Does your website load quickly (you don’t want to deter them away with a slow website?) Is there easy access to contact information? Are there special offers available on the website that they can capitalize on (remember people love a good deal!)?

Produce Valuable Web Content

Conversions rely heavily on the quality of the content on your website, just as a successful SEO campaign does. The content on your website should communicate your brand and your service/product options effectively in a clear and concise manner. Your web content needs to focus on conversions by explaining the gamut of benefits that your product/service offers, and should include a strong call-to-action that will prompt your visitors to convert.

Google has made it even easier for website owners to improve their conversion optimization pitch by introducing Content Experiments as part of their Google Analytics program. In Content experiments, website owners can split test different landing page variations with separate content in an effort to analyze and determine which web page is more effectively for driving conversions.

Offer Special Promotions

Discounts, By One Get Ones, Free Shipping, Coupon Codes, and Free eBooks are all effective methods that help entice website users to convert. Offering these types of promotion gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.

It is important to note that most offers have short-term benefits for conversions and constantly need to be improved upon to help retain established customers.

Be Trustworthy

The final website conversion rate optimization strategy I’ll discuss is simply being trustworthy to visitors. Be transparent with your site visitors. Have clearly marked contact information so it’s easy for customers to find. Offer links to your social media pages so users can get the scoop on your company from actual customers.

If your website collects data, have a clear-cut Privacy Policy that states what their information will be used for. Have Shipping and Returns Policies. If your website requires, install a SSL certificate so website visitors know your website connection is encrypted and secure.

Each of these simple strategies can greatly improve the conversion rate on your website so that you’re getting the most out of your search engine marketing investment.