Tips on How to Ensure the Best Outcome in Online Search Results

Every company around the world wants to be on that first page of online search results when a potential client searches for a product or service that they provide. Unfortunately this is not an easy task and requires a professional with extensive internet marketing experience to really understand the latest trends and algorithms in order to help you achieve success.

The good news is that there are ways you can ensure you dominate your industry in search results moving forward. But remember, this takes time, it requires constant updating and monitoring and it will drain valuable resources who are allocated this task. For this reason many companies choose to hire the best SEO company that they can find to help them achieve online success in the long run.

The first things you will want to do to ensure you reach that number one page on search results is to become an authority in your industry. Now as you can imagine you cannot wake up one morning and decide you are an authoritative figure in your industry, it will take work on your side and a lot of time. You can do this by providing valuable and informative blogs, articles, press releases and web pages. You can also run social media pages providing valuable information about your company and/or products and you can take to the forums and blogs and provide answers to questions. There are numerous ways in which to become an authoritative figure in your industry.

Any content you publish on the internet must add value. This is so important. You need to ensure the content published is relevant to your industry and provides your readers with the information that they need, whether it’s a how to article, detailed product descriptions on your website or a video blog on a new product that you have just added to your range. Your content must always be well written and add value to the user’s experience at all times.

Page speed is imperative to your online success. If you want to grow your online business and reach your audience by pushing your way up the ranking in search results then you have to focus on the regulations and requirement set out by the big search engines, such as Google. One of the main criteria that they look for is page speed. These days people live busy lives and chances are if your page takes longer than a few seconds to load, they will simply move on to one of your competitors websites.

Every website these days must be mobile friendly to reduce the risk of being penalized by the search engines. More people are using their smart phones and tablets to search online and to ensure that they have an easy and enjoyable experience, companies must make their websites mobile friendly to accommodate this audience.

The user experience has become more important than ever before. This means lightening fast page speeds, easy to navigate websites, simple and easy ordering processes, secure payments and ore. These days it is not about the information you provide or the keywords you use alone, there are so many elements to ensure all users have the best SEO experience.

Make use of videos and infographs to reach your audience and provide them with valuable information that they are looking for. More and more people focus on watching videos rather than reading an article, so you need to add both to your website, blog and social media pages to ensure you reach your entire audience and push your way to the front of search results in the long run.

Market Your Business Online With Local Search Engine Marketing

Business owners are constantly looking to find ways to market their businesses online amid tough competition from online and offline businesses. With the advent of Social Media this is becoming more and more complicated.

Finding the best alternatives to keep ahead of the competition is an ongoing process. Local search engine promotion has become more and more popular where business owners are looking to make themselves visible online to their local markets.

Local search engine marketing involves processes aimed at improving a website's visibility in Google, Yahoo and Bing and brings up your business in local neighborhood searches. This focuses on Internet business promotion, campaign management, Google page rank, keyword ranking, and link popularity.

Like any internet marketing strategy, local search engine promotion looks at what the customer is looking for and how and what keywords are used to find the product. This Search Engine Optimization (SEO) tactic targets a local niche audience. It aims at getting a targeted audience. More and more businesses are using this marketing technique to promote and advertise their services and products online.

This form of marketing is also more likely to accumulate quality rankings in the search engines.

The internet has an unlimited source of information. Prospective buyers can search for anything they want on search engines such as Google, Yahoo and Bing by entering keywords or key phrases to locate an assortment of websites that offer the product or service they are looking for.

There are thousands, sometimes millions of pages that will be generated by a single keyword. It is important that your website is one that comes up in the top few pages. Narrow your niche market, and be very specific with your keywords or key phrases so that your website comes up in the top pages. It is much better to have a narrow niche where you come up in the top few pages every time than it is to have a generic keyword that brings up thousands or millions of pages.

ie "Golf clubs" versus "Brand name" golf clubs for sale

There are many internet promotion services being offered to help online businesses rank high with the search engines. The service normally begins by providing clients with the most appropriate keywords for your product or service. They will optimize the chosen keywords into HTML codes throughout your website so that your website is picked up by the SEOs.

It is essential that the content of your website matches the keywords and any promotional sentences you use otherwise you could be blacklisted by the SEOs. Don't use tricks to get people to your website you will lose credibility and search engine rankings.

To produce an effective campaign the Internet Promotion companies will use different formulas, techniques, technical tricks, and shortcuts that they know will bring results on the Search Engines. In addition to optimizing the keywords they will also optimize your articles or text for link building purposes. This optimization will help to rank your business high in the Search Engines.

The entire local search engine promotion process can be time consuming and difficult to understand as the rules change constantly. This is were the SEO specialists can assist with the process and can save the average business owners the worry and headache of advertising their services or products online. The key is to search for quality SEO providers. Don't be pushed into using a search engine promotion company by overly aggressive techniques of marketing. Check the service out thoroughly before signing up with them. Make sure they don't use techniques such as spamdexing, keyword stuffing, or other techniques that may get your website blacklisted.

Make sure you see results and monitor it for yourself online. Don't hand it over and leave it to look after itself. Look at the statistics to see what leads or business the marketing has generated, and go with what works, and change to another company if it isn't bringing you business.

Tips and Tricks for Online Marketing and SEO – How to Promote Your Business / Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it online won't be much of a pain.

So basically, my online marketing strategy revolves around these few points:

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) refers to an internet marketing technique that involves the promotion of websites by increasing their visibility in search engine result pages. It basically involves two methods:

a> Pay Per Click (PPC) advertising

b> Search Engine Optimization (SEO)

Pay Per Click is a method of paying a search engine to show your website more frequently in search results as a user searches for a content, while SEO is the method where you actually modify or rewrite your websites' content manually to achieve higher rankings in the search engine result pages.

CONTENT MARKETING

It is a form of marketing where media and contents are created and published in order to communicate with and acquire prospective customers. The content may be in the form of images, newsletters, how-to-guides, case studies, etc. The main aim of content marketing is not to sell a product directly, but to keep in touch with existing and to-be clients and provide them with needed and helpful information so as to earn their loyalty. The most common and traditional way of content marketing is to write descriptive articles or ad-content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some of them even pay for writing articles.

SOCIAL MEDIA MARKETING

Social Media Marketing is a way of popularizing an event, product, service, brand or a company with the help of social networking sites. It is an unpaid marketing method because it depends upon the quality of the content and the how much the readers share it. The most common platforms of social media marketing are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a dedicated page for your business that can be used to promote your company, product or service. Furthermore, words of mouth and shares by the users play important role in doing the same.

MOBILE MARKETING

Mobile Marketing, as it's obvious from the name, is the form of marketing where cell-phones are the bridge between a company and their clients, or future clients most of the times, where customers are provided with personalized and customized information, offers, or deals about the product or services. There are quite a lot of ways of mobile marketing, but we will keep it just to the most common and most effective methods here.

a> SMS: There are a lot of bulk SMS providers that, unlike the telecom companies which have a cap on the maximum number of SMSs sent, allow users to send a large number of SMS and guarantee a delivery. So this bulk SMS service may be used to send messages related to products and services to a large number of users in a very short time, plus, it is highly cost effective.

b> App-Based Marketing: As the usage of smartphones increases, use of mobile applications have also increased proportionally. So the concept is to make mobile applications for iOS, android and symbian platforms and distribute them free over the online apps market. Sending Push notifications adds to the advantage as the users receive alerts and notifications on new products, services or information instantly.

E-MAIL MARKETING

It is a method of direct marketing where commercial messages are sent to a group of people using e-mails. The mails may be sent to a database of existing or potential customers with a view to promote a new or old service or product, or to provide a deal or offer so as to solicit repeat business, or instant business. Most of the times, companies send out promotional e-mails where a deal is provided for a limited time and the customers get a discount if they avail of the services or products within that period. Sending online newsletters at periodic intervals also brings a sense of loyalty into the existing customers.

ONLINE CLASSIFIEDS

There are a number of online classified sites where we can post advertisements about our products and services for a very small or no price at all. The classified sites may be recognized or active on a local, national or international level. Keeping in mind the Indian online market, the ones that come to my mind are Quikr, Click.in, Olx … and the list never stops. Locanto and Craigslist are two of the giants in international online market, needless to mention that there are a lot more in this category. Each of the ads that you publish in these sites remain active for a certain period and then you have to either renew / repost them, or publish another ad if still required.

LINK EXCHANGE PROGRAMS

Link Exchange refers to the method where the administrators of two (or more) websites agree to display each others advertisement or link on their own site for their mutual benefit. The method also implies to the process where a number of administrators, or Webmasters register their site on a central website that serves as the host and provides reciprocal links to the participating websites to show on their pages, So, if you register yourself for link exchange programs on such a site, the link to your website will be placed in a number of other similar ranked websites, and in turn, you need to place their links in your own site, simple, isn't it? Generally, this service comes free of cost as it runs on the principle of reciprocity, both of the parties benefit mutually and almost equally, but at times it needs a bit of your fortune if you opt for premium and fast services.

FORUM DISCUSSIONS

Discussion forums are a great way of advertising yourselves to a group of targeted customers. Online discussion forums / boards are present for almost every topic you can think of, so at this place you get a group of people that are actually (and only) interested in the same topic, product or services that you are offering. Thus, all the people present in that discussion are your potential customers, pitch high and bang at the right moment is all you need to do. Google and yahoo also have their own dedicated discussion / Q & A forums, writing and promoting your articles where can fetch good results.

VIDEO UPLOAD

Written, printed or messaged media are good ways of marketing, but short videos on your services or products are great way of marketing. Here, people just need to look at your video for a few seconds, or maybe minutes, and understand what they are actually meant to. In this way, they quite easily omit the traditional and comparatively boring way of reading the advertisement, newsletter, or promotional messages. The most common platform is YouTube where you can upload your own custom made videos for free, or opt for paid promotion where very short promotional videos are inserted (by YouTube) between other videos which may already be a bit known to people and thus there are more chances of people seeing the promotional videos.

DIRECTORY LISTING

Web directories or link directories are the directories on the world wide web (www) that link to other web sites and categorize the websites according to their content. In simple words, directories are not search engines, but just an online directory showing the list of websites based on categories and sub-categories. There are a large number of web directories that offer free, paid, reciprocal and affiliate linkings depending upon your choice. If categorized correctly, directory listing is a great way of online marketing. DMOZ, Yahoo, Digg are some of the most famous directories online.

ONLINE DEALS

Discounts always attract customers, even if they have not much to do with the product. They stop to have a look on what is being offered. Sometimes this paves the way for the person to think deeply and consider availing the deal just because they are getting it at a great price. There are a lot of websites where services / products are offered at discounted rates. Consider visiting Snapdeal, Groupon, Timesdeal and few others.

AFFILIATE PROGRAMS

After all these efforts, if there is still a hitch left in the sales process, affiliate marketing is always there to promote direct sales of the product or services where a small share in the profit is given to the publisher or vendor that promotes sales. It is a performance based marketing system and the affiliate gets a percentage of profit for selling or helping in selling an article by applying any of the above listed or his / her own marketing techniques. One of the common ways is to place advertisement links or banners on others' sites upon their permission, and if a sale occurs from their website, we need to pay them a definite amount or percentage.

Having a bit of experience in publishing and promoting websites, I hope these factors may be actually helpful when you try to do some marketing for you new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have committed any errors. Good day.