Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

The Fast and Effective Tips For Choosing a Digital Marketing Service Provider

If you want to increase the exposure of your business amongst the online users and if you wish to increase the revenues of your business to a great extent, it is advisable that you should take the help of a digital marketing service provider. This article will highlight on a few essential tips that you should follow in order to take the help of an experienced digital marketing service provider immediately.

The first thing that you should follow is to determine the exact reason behind your requirement to take the help of this kind of provider. Whether you want to develop an effective social media campaign or you wish to build an effective search engine optimization strategy, it is vital that you should be able to accomplish your objective by all possible means.

The next step that you should follow is to find out a reliable digital marketing service provider who has a good reputation and who caters to your requirement in the best possible way. In order to find out this kind of provider, it is advisable that you should request your friends and colleagues so that they are able to give the name, contact number and other relevant details of at least three of four digital marketing service providers as quickly as possible.

Once you get these details of this kind of provider, it is vital that you should arrange for face-to face meetings with them and that you should try out to gather knowledge about the types of services they offer, their total years of job experience and other important things. All you have to do is to find out whether they are suitable for your purpose by all possible means. For example, you should check their client lists in order to find out if they at all work with similar customers in your own industry. If you are able to find out that they have provided good service to them, then there is possibility that you too will be able to get good service from them as well.

It is advisable that you should check out their official websites and that you should try to have a close look at different sections of these websites in the best possible way. You must find out if they are active on Facebook, Twitter and other social media platforms. For example, it is vital that you should check the types of blogs they share on these platforms, the total number of followers they have on these platforms and other relevant details as quickly as possible.

In a nutshell, it is vital that you should choose digital marketing service provider that is expert to make use of all the digital platforms effectively and that offers something to help you to develop your business in the best possible way. It should be able to employ its analytical skills, innovativeness, creativity and other qualities and it should be able to help you to grow your business within a short period of time.

Billboard Advertising Vs Pay Per Click Search Engine Marketing

Today I am going to give you a comparison between billboard outdoor advertising and pay per click search engine marketing (PPC advertising). When we are through you will have a better understanding of both and will be able to make an educated decision about how to best spend your advertising dollars.

Lets Compare the Pros and Cons

  • Cost Per Month Comparison

Outdoor Advertising – Average cost is approximately $750 a month. Packages typically range in price from $400- $4000 per month. Average investment for 3 months of billboard advertising is $2250.00 / Yearly Cost – $9000 / Monthly Cost – $750

Pay Per Click Advertising – Average one time set up cost, $975 and includes first month optimization and management. Set up packages range in price from $600-$1400. Estimated monthly management cost is $285 per month there after. Average monthly ad spent to pay for “cost per click” $250. Total investment for 3 months of PPC advertising equals $2295.00 / Yearly Cost – $7110 / Monthly Cost $595

The figures above were pulled from advertiser’s websites. Prices will vary per city and per campaign. Depending on who you know, you may get a discount for each. Bottom line, the cost of advertising with PPC will save you on average almost $2000 a year or $155 a month.

  • Effective Reach of Advertising

Outdoor Advertising – Billboards will share your message with literally thousands of people per day. You ad is always showing, it runs 24/7. Billboards do not target specific customers but instead push your message out to the masses. Outdoor Advertising is limited to customers that travel through a certain part of town or pass you on the Interstate.

Pay Per Click Advertising – With PPC you are in control of where and when customers see your ad. Customers viewing your pay per click ad are looking for precisely what you sell and they are “Ready” to buy your goods and services. You only pay for clicks bringing targeted visitors and search engine marketing gets less expensive to operate the longer it runs. With PPC you target customers where they life and on what they use the most for information; their cell phone and computer.

  • Pros

Outdoor Advertising – Always on, thousands of impressions everyday and targets specific road or interstate you do business on. With new digital boards you have the capability of changing ads on a daily basis for specific promotions or a wide variety of products or services. Outdoor advertising is also an excellent choice for branding your business name in the community. You can commit your advertising efforts short term or long term.

Pay Per Click Advertising – You control the time, days and locations your Ads appear. Notice I said Ads, plural! Leave it on all the time or run it only on the weekend. Run it only in Nashville or in every household and on every smart phone in Tennessee. Write as many ads as you want to promote any product or service. Advertise to customers at the precise time they are looking to buy what you have to offer. Although you can run PPC for a short time it is best suited for businesses that have long term goals and commitment. Search engine marketing is less expensive and saves you money. Last but certainly not least, you can accurately track conversions and return on investment with PPC Advertising.

  • Cons

Outdoor Advertising – Small area of focus and no way to accurately track results or ROI.

Pay Per Click Advertising – Takes proper management for best results and requires an optimized website.

As you can see, both of these advertising methods are effective for promoting your small business. Now that you know how each one works and how much it will cost you, make an informed decision as to which direction is best suited for your business.

Search Engine Marketing: Is It More Effective Than SEO?

Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things.

But are they the same?

They aren’t.

SEM is basically a kind of Internet marketing.

Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising.

SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions.

But we will talk about the difference, in detail, later.

Let’s first figure-out what SEM is!

It’s the procedure of getting traffic and visibility from the search engines, through both paid and unpaid efforts.

It powers and improves the reach of the search engines so that you get more clients–at the right time and the right place.

Search Engine Marketing covers:

A. SEO: This helps you get traffic through unpaid or free listings. It works on website content and site architecture, and improves rankings in the SERPs to boost pay per click (PPC) listings.

B. SEM: For it you have to purchase traffic through paid search listings.

SEM is also called:

A. Paid search ads

B. Paid Advertising

C. PPC (Pay-per-click)

Though Google Ads is the most commonly known and used paid search tool, you will help your internet marketing cause further if you use Bing or Yahoo also.

SEO and SEM: Which Is Better?

Coming back to the differences, the key difference between the two is that SEO is simply a component of the SEM. Besides SEO, SEM includes many other search marketing strategies as well, such as PPC and Social Media Marketing (SMM).

While SEO is increasing the amount of website visitors, via getting the site to fetch high results on search engines, SEM is the internet marketing that boosts a site’s visibility via organic search engines results & advertising.

An additional key difference between the two: with SEO you will have to be patient and wait for the results; with the PPC, you can hope for instant results.

Don’t use the terms SEO and SEM interchangeably.

The reason: even though they work side by side, they are anything but the same term.

SEO or SEM: Which Marketing Tactic Is Better?

As per some of those in the know, if we compare the two, organic SEO has an edge.

However, which fetches better results may depend on your general Digital Marketing targets.

SEM cannot thrive minus organic SEO.

Still, PPC (a component of SEM) may make more sense, vis-à-vis SEO in many specific cases.

For instance, in case you are first launching a site, and are keen to get high visibility at once, launch a PPC campaign. It will take less time, vis-à-vis SEO.

Still, it wouldn’t be a wise idea to focus ONLY on PPC and ignore SEO completely.

Granted organic SEO may take more time to produce results. But it will cost less eventually even as you will be able to establish a search credibility that, perhaps, you may unable to get with PPC.

If your websites rank high in the organic results for their target keywords, you will get free traffic 24/7, industry recognition, and enjoy all the benefits of SEO.

Besides, with more appearances in the searches organically, you will enjoy the option of focusing your SEM efforts on other keywords to expand your reach.

Effective SEO will make your site swift & user-friendly as well.

What tilts the pendulum further towards SEO is that Google follows a system known as Quality Score.

If Google finds that people click and then they go away thanks to not-too-good experience, you will have to pay more for every click.

To wrap it up, in case you want to attract traffic fast, begin with Search Engine Marketing, but work on your SEO simultaneously.

Generate a long-lasting and guaranteed online business with effective SEO!

Don’t rely solely on paid traffic!