4 Tips To Succeed In Social Media Marketing For Small Business

In 2010, Twitter had 75 million user accounts, while LinkedIn had 50 million members worldwide. Facebook led the social networking sites in terms of popularity, with more than 350 million users worldwide. With the skyrocketing popularity of these networking sites, social media marketing for small business has begun to play a vital role in reaching the global market and targeting potential customers. If you wish to succeed in online marketing, it is important to know the basic strategies of social media optimization.

How to Succeed in Social Media Marketing for Small Business

Many entrepreneurs and advertisers sometimes fail to achieve the desired result while opting for social media marketing for small businesses. Below are some tips to prevent the risk of these marketing failures:

1. Do not misuse the power of optimization. Many search engines can block your content if you over optimize it to manipulate the search engine results. With the right search engine optimization strategies, sooner or later your search engine rankings will improve.

2. Expand your social network by linking to relevant business website pages. Identify websites that provide products and services that complement your offering. Form strategic alliances, exchange website links and promote each other’s business.

3. When you create your profile on social networking sites, give a link to your ‘About Us’ page instead of ‘Home’ page. This would provide information that visitors wish to know when they visit your website.

4. Do not spend more time on advertising but on the quality of the content that you post on websites. If you provide effective and keyword rich content, you need not try hard to promote your business, as your content will do this job for you.

Where to Learn Social Media Marketing for Small Business

The technique of social media marketing for small business demands a lot of patience and careful planning to be successful. There are many marketing guides available in the market that can teach you the strategy of establishing your business presence on the internet. By creating its online presence, a small enterprise can grow rapidly and obtain a larger client base than with conventional promotional techniques.

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

Advanced Mobile SEO TIPS For Mobile Marketing

In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

The Fast and Effective Tips For Choosing a Digital Marketing Service Provider

If you want to increase the exposure of your business amongst the online users and if you wish to increase the revenues of your business to a great extent, it is advisable that you should take the help of a digital marketing service provider. This article will highlight on a few essential tips that you should follow in order to take the help of an experienced digital marketing service provider immediately.

The first thing that you should follow is to determine the exact reason behind your requirement to take the help of this kind of provider. Whether you want to develop an effective social media campaign or you wish to build an effective search engine optimization strategy, it is vital that you should be able to accomplish your objective by all possible means.

The next step that you should follow is to find out a reliable digital marketing service provider who has a good reputation and who caters to your requirement in the best possible way. In order to find out this kind of provider, it is advisable that you should request your friends and colleagues so that they are able to give the name, contact number and other relevant details of at least three of four digital marketing service providers as quickly as possible.

Once you get these details of this kind of provider, it is vital that you should arrange for face-to face meetings with them and that you should try out to gather knowledge about the types of services they offer, their total years of job experience and other important things. All you have to do is to find out whether they are suitable for your purpose by all possible means. For example, you should check their client lists in order to find out if they at all work with similar customers in your own industry. If you are able to find out that they have provided good service to them, then there is possibility that you too will be able to get good service from them as well.

It is advisable that you should check out their official websites and that you should try to have a close look at different sections of these websites in the best possible way. You must find out if they are active on Facebook, Twitter and other social media platforms. For example, it is vital that you should check the types of blogs they share on these platforms, the total number of followers they have on these platforms and other relevant details as quickly as possible.

In a nutshell, it is vital that you should choose digital marketing service provider that is expert to make use of all the digital platforms effectively and that offers something to help you to develop your business in the best possible way. It should be able to employ its analytical skills, innovativeness, creativity and other qualities and it should be able to help you to grow your business within a short period of time.