SEO Tips on Hiring an SEO Expert

All business or company websites will want to maximize and optimize their website to make sure they get a good listing in search engine results. But this will not be possible unless your website is under the work of SEO experts. Most big businesses will have a budget for a social media marketing team and a team for search engine optimization. However, a small and budding business may not have the money to afford all these. But do not dismay as there are many SEO experts and consultants that you can still hire. This is a more cost effective move for small business owners. To be able to help you choose an SEO consultant here are some SEO tips.

In finding a good SEO expert, one of the SEO tips is to get references from previous clients. This is one of the best ways to know if the SEO consultant really delivers what he/she offers. You can ask the SEO expert to give you some client references and you may talk to them directly if you want or you can visit the consultant’s own website and look for client reviews and testimonials there. But if I were you, asking the client’s directly is a better way of knowing if the SEO expert gives quality services. On the other hand, if the SEO consultant is still new, you can still give him/her a chance and negotiate a discounted price for his/her services as that will make you the first client.

The next of the SEO tips is to make sure that the SEO consultant is offering you the real thing. Some SEO consultants may market their name and services as claiming they will get your website in the number 1 Google ranking. You might want to avoid these SEO consultants. Although the task is possible, there is still no guarantee that the consultant will be able to do it. The mechanisms in search engines are always changing and you should expect that your SEO consultant will be able to give you a good explanation on how your goals will be achieved given the circumstances.

The third of the SEO tips is to make sure that the SEO consultant knows the ins and outs of search engine optimization. This is because search engines like Google will have different requirements and guidelines for a website to rank and your SEO consultant should always be updated. He/she may still be practicing an old SEO technique that is no longer working and effective.

The fourth of the tips is to examine how your consultant will achieve your goal. At the beginning, you will be telling the consultant what you want to achieve for your website, what areas need improving and what areas are lacking. Through the information you’ve given, you can immediately see if the consultant knows what he/she will be doing to optimize your website and make it better. It is best that you also agree and understand the strategy the consultant is planning to take.

SEO consultants will be very helpful to small businesses. They are cost-effective and can really deliver results. Hopefully, these SEO tips in choosing an SEO expert for your website will be helpful to your search.

Tips For Hiring an SEO Consultant

According to comScore, Internet users make approximately 1 billion searches a day on Google, Yahoo and Bing. Hence, it is no wonder that more and more companies are increasingly including Search Engine Marketing in their campaigns. But as competition heats up, the cost-per-clicks (CPCs) for Google’s Adwords, the most popular online advertising platform in the world, quickly crept up and to a point where it became difficult to justify, especially for small businesses in competitive sectors. This is evident in Google’s 2010 Q1 financial report, where it had stated that the average CPC had risen 7% from a year ago.

This situation is driving the more savvy business people towards Search Engine Optimization (SEO).

However, SEO consultants are a dime a dozen these days. A search on Google reveals hundreds of companies offering such services, and that is excluding web hosting and web design companies that offer SEO as a value-added service. Some of the SEO consultants charge on a per project basis, while others charge annual fees and some even offer money-back ranking guarantees. So how do you know who to hire?

Here are some tips for hiring an SEO Consultant for your business:

Firstly, make an effort to read up a little on SEO. Learn about keyword analysis, factors that affect a website’s rankings, on-page optimization techniques, link-building methods, etc. There are many free, self-help SEO resources on the Internet like blogs and forums. At worst, attend one of the many SEO bootcamps available at your area.

Run a search on Google for the keyword “seo” — the coveted keyword that all SEO consultants aim to rank tops for. Visit the websites of the top 10 SEO consultants. Check out their website design and page content — a good SEO consultant is able to strike a nice balance between writing for human visitors and search engine spiders.

Next, study the shortlisted companies’ background and look out for things like how long have they been providing SEO consultancy, the company staff size, list of past clients, results achieved for client websites, etc.

Pick up the phone and enquire about the SEO packages, specifically the consultancy fees, the extras to third parties for link submissions, payment terms, job details, work process and duration, cost of maintenance post-optimization and what is required from your end. Some SEO consultants, especially freelancers, only provide on-page recommendations and you need to engage your own web designer to implement them.

And if the company provide ranking guarantees, ask in detail for the specifics because some SEO Consultants have been know to provide guarantee to unsuspecting clients for “junk keywords”, i.e. keywords that have little to no search volume.

Finally, ask yourself if you are comfortable working with that person and whether you feel assured that the consultant knows his/her stuff and has the resources to do it.

Above all, never hire an SEO consultant based on price alone. In a worse case scenario, a bad implementation can get your website delisted from the search index. As the saying goes, “pay peanuts and you get monkeys”.