SEO Tips – Bring Your SEO Skills To A Higher Level!

Traditionally, website promotion was something difficult and a lot of marketing experts were needed to facilitate the process of website promotion.

However, in recent years, a lot of people can conduct this kind of promotion on their own. They have the marketing knowledge and with the widespread use of the internet, more and more people would be able to read articles regarding recommendations for website promotion online. Therefore, they would possess the basic skills for website promotion.

One of the most common types of website promotion is through SEO. Search Engine Optimization is something that a lot of people are interested in looking at nowadays. With the rise of the search engines, a lot of people realize that search engines are very important channel for strangers to get information about their own business websites. Therefore, a lot of companies are working high to gain a high position in the results page.

Different engine would use different methods and weightings to rank a website. Therefore, you would find that the first website in Yahoo! may not be ranked as the first of Google. However, there are still some basic and simple tips that you can bear in mind indeed.

First of all, you should try to submit articles in some article directories in order to increase the backlink for your website. As you may know, a lot of search engines would value backlinks. But you should find some reliable and strong backlinks. Article directory would be one of the common place for you to seek backlinks. You should submit articles and then add your own business website address there. Then, when the directory posts the article, your business website URL would appear as well and the search engines would realize and recognize that as a backlink.

On the other hand, you can also use social bookmarking sites. This is a common way for people to promote businesses nowadays as well. You can try to join some social sites and then post URL of your business website. Of course, you should also use this chance to promote the products instead of just stating the website. This is a good chance for you to promote and direct the potential customers.

Some people think that only a fraction of visitors are the real target customers of a business if we are focusing on the search engine part and they would think that this is now efficient. However, engine is the fundamental part for promotion and search engine optimization is definitely important for a business to set up a firm base of customers. Therefore, even though the percentage of customers realized is low, you should still spend time and efforts in the SEO.

To conclude, search engine optimization is something great and it can surely help a business website to achieve success. If you want to know more about SEO, you should not miss the chance to search online and you would find examples of successful websites regarding the search engine optimization work.

SEM Optimization – 4 Tips For a Higher Quality Score

Search engine marketing depends a lot on quality score. Yes, it applies for both paid traffic and organic traffic. While many people think of it as a huge task, it is actually simpler than what most people think. Here are 4 tips for a higher quality score.

Keywords

Use Google keyword tool to find relevant keywords and LSI (latent semantic indexing) keywords. You just need to enter the link of your landing pages and these keywords will appear, is it that simple. Take these keywords and place them on your landing pages. Put them into your title tags, description tags, meta tags, H1 tags, H2 tags and use them in your body text as well. Do not repeat keywords too often, let them appear naturally.

Site Map

Create an XML site map to make it easier for Google to index your pages. You can also have a separate site map to help your web visitors navigate through your website easily. Put the link to your site map at the bottom or footer of your pages.

Business Links

Create business links such as contact and privacy policy policy. This will boost your quality score because you look more trustworthy when you have them. Do not make these links look too obvious, make them look smaller so they will not distract your web visitors. Put these links at the bottom of your pages.

Incoming Links

Some people say that you need incoming links to your landing page to boost your quality score. This is optional and does not have negative effects on you in anyway so do it if you really want. I do have many landing pages that started out without any incoming links and the quality is still high.