3 Tips For Getting Traffic From The Search Engines

SEO (search engine optimization) is a great way to boost your traffic, and to get sales simply and easily. You can really get a lot of traffic from the search engines if you know what you are doing. Many people believe that SEO is tough, when in truth, it’s very easy to do in your business.

If you want to have success with search engine optimization, you will want to use a few strategies that will allow you to attain the results that you’re looking for in your SEO quest. In today’s article, I want to share with you some things that you can do to improve your search engine rankings, and make more money from all of the traffic that you could be getting from the search engines. Here’s tip number 1:

1) Monitor your competitors

If your competitors are making changes to their website, this typically means that they have discovered something new in the search engine world, and are adapting to it so that they can remain competitive in the marketplace. If they make changes like this, you will want to make changes also.

If you discover that there is a new want or need in your niche, you will want to revamp your marketing campaign and start creating new content and webpages that you can use to adapt to the new changes in the marketplace. So along with doing your regular marketing routine everyday, you will want to stay on top of the marketplace, and be on the look out for any new changes that are relevant to your business. Here’s another tip:

2) Study your traffic logs

You will want to study your traffic logs to see how you’re getting traffic to your website. If you discover that 1 particular keyword term is bringing you the bulk of your search engine traffic, then make more webpages around this keyword term, and continue to seek out lower competition keywords that you can easily rank high for.

With your web hosting plan, try to find the section where the logs are kept, and if you can’t find them manually, called up technical support and ask them for help. If you’re not a technical person, call up the computer experts and ask them to help you locate the logs. Here’s another strategy for getting search engine traffic:

3) Try to inspire sales

If you’re getting a lot of search engine traffic, you will want to find out a way to turn this traffic into sales for you. This can be easy if you have the right tools to get the job done. Have your visitors opt-in to your email newsletter, and continue to market to them via email marketing. Give them a free eBook or report that they can use to accomplish their goals or solve a problem. Don’t just settle for SEO traffic… turn this traffic into sales.

These 3 tips for search engine marketing success are things that you will want to use if you want to have success in your business today. I suggest you take them and start using them in your business today.

Good luck with using these tips to earn the money that you’re looking for in your business.

The History and Evolution of Search Engines

In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by other several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, AltaVista, Excite, HotBot, InfoSeek, Yahoo, MSN and Google. The mighty Google was just another search engine trying to make a name for itself. In the year 2002 Google started to quickly gain huge market share forcing several search engines to close their doors in the following few years. Unlike Yahoo and MSN Google focused primarily on being the best search engine. On the other hand Yahoo and MSN spent billions trying to be the best at everything only to realize years later that it was a devastating mistake. Google hired the smartest people on the planet to develop a highly sophisticated algorithm that produced most relevant search results in less than half a seconds, Google’s strategy proved to be the best. In October 2015, comScore reported that Google had 63.9 percent of the search market.

The History of PPC Search Engine Marketing

Several PPC platforms made millions through a business model that rewarded the top bidder the first position and the second highest bidder second and so on. Findwhat and Overture acquired later on by Yahoo had the biggest network of affiliate websites. Those affiliate websites, earned a commission percentage on each click generated through their website. Invalid clicks otherwise known as robot clicks designed to produce fraudulent clicks on search listings to generate extra profit for them on the advertiser’s expense was very common, hindering the quality of the traffic.

With the introduction of Google AdWords quality score, an algorithm that does not only display the search results based only on the cost per click but also on several other factors such as the your ad’s expected CTR, ad relevance, landing page experience, and more. Google quality score has revolutionized search engine marketing and proved to be very successful in providing the user with the most accurate and relevant search results. Today with the exception of Bing ads a joint venture between Yahoo and MSN all PPC search engines are out of business due to the fact that no one was able to stop Google from gaining the lion’s share of the billions of dollars spent every year on search marketing.