4 Tips To Succeed In Social Media Marketing For Small Business

In 2010, Twitter had 75 million user accounts, while LinkedIn had 50 million members worldwide. Facebook led the social networking sites in terms of popularity, with more than 350 million users worldwide. With the skyrocketing popularity of these networking sites, social media marketing for small business has begun to play a vital role in reaching the global market and targeting potential customers. If you wish to succeed in online marketing, it is important to know the basic strategies of social media optimization.

How to Succeed in Social Media Marketing for Small Business

Many entrepreneurs and advertisers sometimes fail to achieve the desired result while opting for social media marketing for small businesses. Below are some tips to prevent the risk of these marketing failures:

1. Do not misuse the power of optimization. Many search engines can block your content if you over optimize it to manipulate the search engine results. With the right search engine optimization strategies, sooner or later your search engine rankings will improve.

2. Expand your social network by linking to relevant business website pages. Identify websites that provide products and services that complement your offering. Form strategic alliances, exchange website links and promote each other’s business.

3. When you create your profile on social networking sites, give a link to your ‘About Us’ page instead of ‘Home’ page. This would provide information that visitors wish to know when they visit your website.

4. Do not spend more time on advertising but on the quality of the content that you post on websites. If you provide effective and keyword rich content, you need not try hard to promote your business, as your content will do this job for you.

Where to Learn Social Media Marketing for Small Business

The technique of social media marketing for small business demands a lot of patience and careful planning to be successful. There are many marketing guides available in the market that can teach you the strategy of establishing your business presence on the internet. By creating its online presence, a small enterprise can grow rapidly and obtain a larger client base than with conventional promotional techniques.

Benefits of SEO Experts for Your Business

SEO (short for Search Engine Optimization) is a technique which is used by business, startups and website owners to rank their website on top of search engines and other popular web portals. The owner of a search engine like Google would certainly want the customers to find whatever they are looking for on the Google Search Results page itself, within the top three to four results that come up.

Let us go back in time when the Yahoo search engine used to be the most preferred and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to optimize their products, make it simple. Yahoo had ads, emails and various other platforms and the options pertaining to them, while Google on the other hand has allocated the maximum space to the Google Search tab itself on a sole basis.

What is SEO?

SEO is short for Search Engine Optimization. If you want your content to be featured on YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, be it a website or a YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of that particular website where they feature. This requires them to use certain suitable keyword which makes them perfect for being targeted by the audience. However, it is not quite simple as that, the procedure is quite complicated. SEO involves some basic tips in order to make your page rank on top of the Google Search web page.

Types of SEO?

SEO can be categorized into two types: On Page Optimization and Off Page Optimization. On Page Optimization means what content your website actually has. What do you get if you actually look into it? Google is well-equipped with its own crawlers which enable them to identify all of your social media handles and make you come up in search results as per the quality of your content. Google does not think on its own-rather it acts like a bot. Being a digital marketer, you have to be able to understand your needs very clearly. One very important aspect here is keyword research.

Choose Keywords Carefully

Say, you as a business are offering a digital marketing course, then you have to choose your keywords accordingly so that your web page or product pops up on the search result web page when a consumer searches for the same. When you are making a website or anything on social media, you must make sure it has enough visibility among the audience you are targeting, by the usage of the right keywords.

When you search anything on Google, first of all the Google ads will pop up, which are paid and have a certain forced presence because they might not have the content which actually has the content to stand on top. Below the ads comes all the websites which are ranked according to their merit, as per SEO.

Plagiarism is strictly not allowed by Google who will detect immediately whether your content is copy-pasted from any other website. If such a case arises, your authenticity as a site is over-you should say goodbye to your chances of ever being ranked on the first page of the search results-leave alone being at the top. Keep the content original so that the people get value addition after reading that.

A Few Tips That Can Help Local Business Link Building

Local Business SEO is not such an easy thing to do. It can take a lot of time, effort and resources. We can all agree that link building is one of the most important elements of search engine optimization. On the other hand, without good SEO you can’t expect good ranking. Local business owners need special local business SEO that is slightly different from regular SEO. This local business SEO process involves optimization of websites that are focused to improve ranking in search engines of local character. If you are looking for a way to improve the visibility of your local business in the search engines and to build useful back links, I suggest following some of these tips.

1. Develop relationships with local influential people

This is a difficult task, but if it is performed in the right way, it will definitely pay off. The first thing you need to do is to locate these people and determine whether they can help your business or not. Business owners usually stick to journalists and bloggers. Use the local news, government websites and the websites of your competitors to find some influential people. Feel free to contact them and establish a relationship with them. Some of them will be glad to help you for free while others will ask for a fee or some sort of compensation.

2. Team up with your partners

In case you have a small local business that sells products from other companies, then you can contact your partners and ask them to list your business on their website. Of course, your info and link will be presented in their partner’s list. This is a legitimate and very efficient way to improve your ranking because these bigger manufacturers and wholesalers have developed high-ranking websites. This means that you will get a link from a website with high domain authority and page rank.

3. Make a donation for some local organization

This is a nice way for local business owners to show that they care about the community. Most successful businesses are contributing with donations for many causes. So, find some local organization or local club that is providing back links to their donors and make a donation. After you are done, you can promote the donation on your own website.

4. Create a hot topic and watch your local business reach the news

Creating a story of this type is not easy, but after doing some research I am sure that you can come up with something like that. People love to read blogs that can confirm their views and expectations. However, if you are planning for your blog posts to become viral, you can always try to spark some controversy. Of course, try to remain polite, but make sure to emphasize your firm stance regarding the things that are related to your business. This is the easiest way to reach the local websites dedicated to news and maybe even national news.

As you can see, there is more than one way for a local business to perform effective link building, but keep in mind that this is a time-consuming job and the results are visible after a while.

7 Tips For Choosing a Domain Name For Your Business

Domain name is very important role in carrying out internet marketing. Can be said with the existence of this domain can become an identity in the business.

A good domain name can describe the business that is being managed by a person or company.

For that reason in choosing a domain name could not be any course we choose, especially for internet marketing activities, there must be some strong and clear reasons why you choose a domain name.

Here are some tips on choosing a domain name:

1. Free Domain Vs. Pay Domain

If you are really serious in doing internet marketing, it is obligatory for you choose a paid domain.

Remember!, Your business worth thousand or even millions of dollar, not to just because it matters a free domain name, your business to be destroyed.

Let say if you use a free domain name for your site running your business, how to build the trusted of your prospect while you promote your business of offer? People will think that your business just for temporary only.

Can you guess what in the mind readers? Maybe they said:

How can this person offer (teach) me how to earn money on the internet while he was still not able to use pay-domain?

I am sorry if any readers of this blog using the free domain, but I hope with this article you have realize how important having your own domain name (paid) plus some of the impact that occurs if you use a free domain name in running internet marketing.

In addition, paid domain name, you will be more motivated to work harder for fear of loss can not cover the cost of your domain name. This usually applies to people just starting to jump on this business.

2. Customize by Brand Business

If your business is engaged in hosting, so you will use the domain name that has something related with the word “host”, such as HostGator, BlueHost, HostMonster and etc.

When you use the suitable domain with your brand business, people will recognize your niche of your business once they see your domain name.

3. Brief, clear, and easy to remember

Try to choose a short domain name, clear and memorable in the minds of people. If your domain name easy to remember, usually they will typed directly in the browser when they want go to your website. Standard size brief, clear and easy to remember is usually between 2-3 words. For example: internet business, learning WordPress, online bookstores and so on.

4. Using Your Own Name

Usually, people who use their own name as a domain name is Independent entrepreneurs or personal business. They use own name as a domain name to make it easier to build the image of people at once known by the name of their domain.

As we know, Internet business does not require us face-to-face to each other for making deal or business. That why use the domain name by itself is expected to build trust.

5. Motivation and Inspiring

You can also use domain names that can provide motivation and inspiration. Because sometimes when we use certain domain names will lead to the idea to create product or to continue to drive our business along the plan.

6. Search Engine Optimization Friendly

If you joined the Google AdSense program, no doubt, choosing keywords that search engine optimization friendly is very important. That because we need competing with others to take a place among the top in search engines.

7. Customize your Target Market Area

For the last tips, you must adjust your domain name based on the target market you are aiming.

It is for business reasons will not be far with domains labeled TLD (Top Level Domains) such as Com, Net, Org, and so on. But other than using it, there are several options that you can use, that is using the domain name based on the territory of a country that you are aiming.

If we target the Internet market for Malaysia, should be used.my or.com.my also the USA market.us and so on.

I hope this article helps you to make the selection of domain names for your business.