Search Engine Optimization – Why Business Needs It

I have found that many internet marketing entrepreneurs have never really learned or practiced SEO. What may have worked before, may not work now.

Search engine optimization is much like continuing education in various professions, you need to keep up to date.

The nice thing about SEO is it is free. The downer is it’s slower. But, it is a must for marketers looking to stick around for the long-term. If you want a loyal base who you can count on to be there for you, and your site for them, you need proper SEO.

Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of getting the proverbial “Google Slap” becomes less of a risk.

Internet marketing has almost become an art, in regards to proper SEO and good usable content. Typically though, if you write from the mind or heart, without copying or repeating keywords, you are safe.

In this article I would like to touch on a few tips that may help your blog’s search engine rankings. I will try to stick to a few of the main ones in this short blog post. If you aren’t at least doing these steps, you are missing the boat.

When writing a blog, include your main keyword in your title. The title should be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the main post title. Heading 2 should be at the beginning of the title. Heading 3 should be at the bottom of the page. If using WordPress, utilize the correct font in the menu for each.

For best results and to attract a more targeted audience, try to limit your number of keywords to three. Include long tail keywords which consist of three or more words.

Internet marketing is a bit of wasted effort if your SEO does not include keyword density and meta description. Try to keep keyword use at between 2 and 4% of the total article. This is very easily done with a WordPress Plugin called SEOPressor. This plugin displays your keyword density and you do not have to do any math!

Your meta description is what is displayed in the Google search results. It should be eye-catching and includes your main keyword.

Lastly, use the following SEO tips on your blog’s keywords:

Bold print a keyword at least once.

Put a keyword in italics.

Use quotations on a keyword,

Use a relevant YouTube video in your article.

Thank you and if I can be of any additional help with Search Engine Optimization or your internet marketing, feel free to contact me.

To Your Success,

Greg Gruba

SEARCH ENGINE OPTIMIZATION

Small Business SEO Tips and Tricks

Before getting into tips and tricks, here is some background information about SEO for small business owners.

SEO, or Search Engine Optimization, is a strategy in web development or design that usually includes post-design promotional activity intended to enhance recognition of a site by search engines. The goal is having your small business website appear on or close to page one in Google, Yahoo, MSN, and the other major search engines. The result, especially being listed #1 on page one, may mean more traffic driven to your website with the ultimate goal of visitors converted to buying customers.

SEO may also mean a person, or Search Engine Optimizer, who is a direct employee or outside contractor with the responsibility of adjusting your small business website programming code, site content, and promotional activities to achieve page one with search engines. Like any profession, the performance level may vary widely from one to another.

Brick and mortar small business owners often launch a new website and expect the site to take over as the front line of marketing their product or service. This can be a mistake. Others just want to enhance their image by showing sophistication with a www domain that presents more content than will fit on a business card or brochure.

The first group wants traffic driven to their site, yet few small business owners truly understand Search Engine Optimization, or SEO, so some fall victim to persons offering SEO services for a fee. For the second group, just being online with a website that never changes meets their expectations, and they realize success depends on direct customer contact and marketing. A third group is similar to this last group, except they expect that just having a website will magically bring instant fortunes.

If you didn’t guess by now, there are no tricks to search engine optimization. Tips for SEO success should be based on proven techniques with long term positive results. Tricks that try to manipulate results by deceptive means, may succeed short term but will eventually fail.

Search engine algorithms for establishing ranking like Google’s PageRank are secret. The best one can do is guess how and why they change by tracking each quarterly update. Most watchers of PageRank, or PR for short, are trying to unravel what Google finds important and then manipulate their strategy to improve their ranking in search results. That could be a mistake. If adjusting strategy means manipulating what some think is important, too often they resort to deceptive means with short term gains.

I’ve written many times that deceptive practices will backfire. You will be punished. If you track PR, or follow the advice of SEO gurus, then you’ve heard the cliche “Content is King”. My position continues to be that the secret to search engine optimization is designing sites for visitors first, and then adding original quality content often to get noticed by people, and search engines.

“Content is King” needs to be changed to “Original Quality Content is King”. Traffic is meaningless if visitors don’t stick around long enough to be converted to paying customers. I believe that the tweaking of algorithms in 2007 and the downward shift in overall PR for so many sites is more than a temporary adjustment. Furthermore, I do not believe that Google is punishing website owners who provide original quality content. Instead, I believe that millions of websites set up and tweaked just to trick search engines are being caught and punished, and the PR scale in 2007 has shifted downward for quality site owners to fill in that void and redefine the PageRank range.

Small business website owners need to understand best practice SEO strategies. Here’s some search engine optimization advice that I published on my website in 2007. First is the main course from my menu to feed search engines that used an analogy comparing search engines to restaurants. Following that list are practices to avoid from that same article on my site.

Positive Search Engine Optimization practices to consider:

1. Keywords in the Page Title

2. Keywords in the H Tags

3. The Age of Your WWW Domain

4. The Size of Your Website

5. Backlinks (inbound links to your pages)

6. Keywords in Text Links

7. High Quality, Original Content

Negative or deceptive SEO practices you should avoid:

1. Do not have affiliate only advertising pages. You need original content.

2. Do not have over optimized pages. It won’t help SEO and may confuse your visitors.

3. Do not have link schemes, inbound or outbound. Deceptive practices will backfire.

4. Do not have identical content hosted on two separate domains (mirror sites).

5. Do not have plagiarized content. It is illegal, and search engines can tell.

6. Do not have foul language as in cursing, or content that is hateful or racist.

In conclusion, continue to evaluate your small business website strategy for SEO. Take advantage of the best practices and avoid the negative or deceptive methods, and you can succeed. The majority of small business entrepreneurs service a local market, so the ranking of your pages compared to the world could mean that very high PageRank is impossible. By following the tips given here, you may have enough to edge out your local competition, and that’s probably all that matters.

3 Tips to Choose the Best SEO Agency for Your Business

Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?

Here are 3 key tips that you need to keep in mind while hiring an SEO agency:

  1. Dig in to their past online experience

You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.

Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.

  1. Variety of services being offered

SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.

  1. Reporting and transparency

The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.

Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:

  • Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
  • Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.

Market Your Business Online With Local Search Engine Marketing

Business owners are constantly looking to find ways to market their businesses online amid tough competition from online and offline businesses. With the advent of Social Media this is becoming more and more complicated.

Finding the best alternatives to keep ahead of the competition is an ongoing process. Local search engine promotion has become more and more popular where business owners are looking to make themselves visible online to their local markets.

Local search engine marketing involves processes aimed at improving a website's visibility in Google, Yahoo and Bing and brings up your business in local neighborhood searches. This focuses on Internet business promotion, campaign management, Google page rank, keyword ranking, and link popularity.

Like any internet marketing strategy, local search engine promotion looks at what the customer is looking for and how and what keywords are used to find the product. This Search Engine Optimization (SEO) tactic targets a local niche audience. It aims at getting a targeted audience. More and more businesses are using this marketing technique to promote and advertise their services and products online.

This form of marketing is also more likely to accumulate quality rankings in the search engines.

The internet has an unlimited source of information. Prospective buyers can search for anything they want on search engines such as Google, Yahoo and Bing by entering keywords or key phrases to locate an assortment of websites that offer the product or service they are looking for.

There are thousands, sometimes millions of pages that will be generated by a single keyword. It is important that your website is one that comes up in the top few pages. Narrow your niche market, and be very specific with your keywords or key phrases so that your website comes up in the top pages. It is much better to have a narrow niche where you come up in the top few pages every time than it is to have a generic keyword that brings up thousands or millions of pages.

ie "Golf clubs" versus "Brand name" golf clubs for sale

There are many internet promotion services being offered to help online businesses rank high with the search engines. The service normally begins by providing clients with the most appropriate keywords for your product or service. They will optimize the chosen keywords into HTML codes throughout your website so that your website is picked up by the SEOs.

It is essential that the content of your website matches the keywords and any promotional sentences you use otherwise you could be blacklisted by the SEOs. Don't use tricks to get people to your website you will lose credibility and search engine rankings.

To produce an effective campaign the Internet Promotion companies will use different formulas, techniques, technical tricks, and shortcuts that they know will bring results on the Search Engines. In addition to optimizing the keywords they will also optimize your articles or text for link building purposes. This optimization will help to rank your business high in the Search Engines.

The entire local search engine promotion process can be time consuming and difficult to understand as the rules change constantly. This is were the SEO specialists can assist with the process and can save the average business owners the worry and headache of advertising their services or products online. The key is to search for quality SEO providers. Don't be pushed into using a search engine promotion company by overly aggressive techniques of marketing. Check the service out thoroughly before signing up with them. Make sure they don't use techniques such as spamdexing, keyword stuffing, or other techniques that may get your website blacklisted.

Make sure you see results and monitor it for yourself online. Don't hand it over and leave it to look after itself. Look at the statistics to see what leads or business the marketing has generated, and go with what works, and change to another company if it isn't bringing you business.