Best Search Engine Optimization Tips – 5 Simple SEO WordPress Techniques

In this article, you will learn the best search engine optimization tips for WordPress. WordPress is the most effective traffic generation program to use. However, some none-techie small business owners shy away from using WordPress because they think it’s a difficult application. But, it’s not. WordPress is quite easy to learn and you can have a WordPress Blog up and running in a matter of a few minutes.

Now although the search engines LOVE WordPress blogs, you still need to learn some key points when it comes to search engine optimization (SEO) so that your blog posts can be found on the internet. And you do not have to be an SEO expert to execute these simple SEO strategies for your blog. You just simply need a little knowledge and the will to apply what you learn so that you can start seeing results.

Here are 5 Simple SEO WordPress Techniques

1 – PERMALINKS: When you create a new page or a new post, WordPress will generate a standard URL which consists of a question mark followed by numbers. When you use these raw links, it’s hard for the search engine spiders to attach themselves to it. As a result, the site will not be listed in the directories. So, to avoid this, a special permalink code is needed. The code should be placed in your permalinks custom section of your WordPress admin. Simply go to ‘settings’, then ‘permalinks’, then choose ‘custom’ and put this code in the field: /%post_id%/%postname%/ and click save. Now, instead of having a long ugly URL, you will have a URL with whatever keyword you assign to it when creating your post.

2 – TITLES: When creating your blog posts, make sure that you put the keyword that you are using for your post in the title. Since the spiders read from left to right, It is best to add your keyword first and then your title for the blog post. For example: Let’s say your keyword is “best search engine optimization tips”, write your title to look like this: “Best Search Engine Optimization Tips: 5 Simple SEO WordPress Techniques”. Always start the title off with your keyword and then put your actual title next to it. And try to come up with catchy titles to entice your target readers to click on your post.

3 – BODY: As you write your content for your blog post, be sure to start your first sentence in your first paragraph off with your chosen keyword. Then as you continue to write, simply incorporate your chosen keyword no more than 3 times throughout the article. Do not over do it because it will look spammy and the search engines to not like that.

4 – TAGS: WordPress has a section on the right side of your post section called TAGS. Here is where you will put your keywords for your blog post. The best thing for you to do is to not put more than 2 or 3 relevant keywords. Anything more than that will confuse the spiders when it comes to indexing your content. The first keyword tag should be the keyword that you are using in your title. So, for example, if your keyword is “Best Search Engine Optimization Tips”, then that should be the first keyword in the TAG section. And the other 2 keywords would be perhaps “Best SEO Tips” and “Simple SEO WordPress Techniques”. Again, just be sure that it is relevant to your post.

5 – PING SERVICES: Using ping services such as pingomatic.com or pingoat.com allows you to send signals to the search engines to inform them that you have posted new content on your site. When you alert them, they send the spiders to your site to crawl your content to index it accordingly.

So, as you can see, optimizing your site on WordPress is not as difficult as many people think it is. You can also install a free SEO Plugin for additional optimization within WordPress. The 2 best ones are ALL-In-One-SEO and HeadSpace2.

The Fast and Effective Tips For Choosing a Digital Marketing Service Provider

If you want to increase the exposure of your business amongst the online users and if you wish to increase the revenues of your business to a great extent, it is advisable that you should take the help of a digital marketing service provider. This article will highlight on a few essential tips that you should follow in order to take the help of an experienced digital marketing service provider immediately.

The first thing that you should follow is to determine the exact reason behind your requirement to take the help of this kind of provider. Whether you want to develop an effective social media campaign or you wish to build an effective search engine optimization strategy, it is vital that you should be able to accomplish your objective by all possible means.

The next step that you should follow is to find out a reliable digital marketing service provider who has a good reputation and who caters to your requirement in the best possible way. In order to find out this kind of provider, it is advisable that you should request your friends and colleagues so that they are able to give the name, contact number and other relevant details of at least three of four digital marketing service providers as quickly as possible.

Once you get these details of this kind of provider, it is vital that you should arrange for face-to face meetings with them and that you should try out to gather knowledge about the types of services they offer, their total years of job experience and other important things. All you have to do is to find out whether they are suitable for your purpose by all possible means. For example, you should check their client lists in order to find out if they at all work with similar customers in your own industry. If you are able to find out that they have provided good service to them, then there is possibility that you too will be able to get good service from them as well.

It is advisable that you should check out their official websites and that you should try to have a close look at different sections of these websites in the best possible way. You must find out if they are active on Facebook, Twitter and other social media platforms. For example, it is vital that you should check the types of blogs they share on these platforms, the total number of followers they have on these platforms and other relevant details as quickly as possible.

In a nutshell, it is vital that you should choose digital marketing service provider that is expert to make use of all the digital platforms effectively and that offers something to help you to develop your business in the best possible way. It should be able to employ its analytical skills, innovativeness, creativity and other qualities and it should be able to help you to grow your business within a short period of time.

Billboard Advertising Vs Pay Per Click Search Engine Marketing

Today I am going to give you a comparison between billboard outdoor advertising and pay per click search engine marketing (PPC advertising). When we are through you will have a better understanding of both and will be able to make an educated decision about how to best spend your advertising dollars.

Lets Compare the Pros and Cons

  • Cost Per Month Comparison

Outdoor Advertising – Average cost is approximately $750 a month. Packages typically range in price from $400- $4000 per month. Average investment for 3 months of billboard advertising is $2250.00 / Yearly Cost – $9000 / Monthly Cost – $750

Pay Per Click Advertising – Average one time set up cost, $975 and includes first month optimization and management. Set up packages range in price from $600-$1400. Estimated monthly management cost is $285 per month there after. Average monthly ad spent to pay for “cost per click” $250. Total investment for 3 months of PPC advertising equals $2295.00 / Yearly Cost – $7110 / Monthly Cost $595

The figures above were pulled from advertiser’s websites. Prices will vary per city and per campaign. Depending on who you know, you may get a discount for each. Bottom line, the cost of advertising with PPC will save you on average almost $2000 a year or $155 a month.

  • Effective Reach of Advertising

Outdoor Advertising – Billboards will share your message with literally thousands of people per day. You ad is always showing, it runs 24/7. Billboards do not target specific customers but instead push your message out to the masses. Outdoor Advertising is limited to customers that travel through a certain part of town or pass you on the Interstate.

Pay Per Click Advertising – With PPC you are in control of where and when customers see your ad. Customers viewing your pay per click ad are looking for precisely what you sell and they are “Ready” to buy your goods and services. You only pay for clicks bringing targeted visitors and search engine marketing gets less expensive to operate the longer it runs. With PPC you target customers where they life and on what they use the most for information; their cell phone and computer.

  • Pros

Outdoor Advertising – Always on, thousands of impressions everyday and targets specific road or interstate you do business on. With new digital boards you have the capability of changing ads on a daily basis for specific promotions or a wide variety of products or services. Outdoor advertising is also an excellent choice for branding your business name in the community. You can commit your advertising efforts short term or long term.

Pay Per Click Advertising – You control the time, days and locations your Ads appear. Notice I said Ads, plural! Leave it on all the time or run it only on the weekend. Run it only in Nashville or in every household and on every smart phone in Tennessee. Write as many ads as you want to promote any product or service. Advertise to customers at the precise time they are looking to buy what you have to offer. Although you can run PPC for a short time it is best suited for businesses that have long term goals and commitment. Search engine marketing is less expensive and saves you money. Last but certainly not least, you can accurately track conversions and return on investment with PPC Advertising.

  • Cons

Outdoor Advertising – Small area of focus and no way to accurately track results or ROI.

Pay Per Click Advertising – Takes proper management for best results and requires an optimized website.

As you can see, both of these advertising methods are effective for promoting your small business. Now that you know how each one works and how much it will cost you, make an informed decision as to which direction is best suited for your business.

Search Engine Optimization Tips and Tricks That No Longer Work – Stop Using Them

With the increasing number of businesses coming up on the internet, the traffic of visitors has also increased. For each service, there are umpteen websites. It is necessary for your business to stand out of this clutter by treating your website with the best SEO tools. There are a million SEO tools that already exist and new SEO tools are coming up each day, some paid and some free. On a basic search, one would wonder what tools suit your website the best. You really need to make sure you don’t go for tips and tricks that are obsolete.

Here are some of the top SEO tools that you should consider for avoiding SEO mistakes:

  1. Focus on Quality not Quantity – Try SEMRush

Quantity is fine but it’s the quality of content that matters the most. SEMRush is a kind of Search Engine Optimization tool that is used to determine whether your business website is rich in content and healthy. If you are working on link building campaign, it is advisable to check SEMRush to get to know about keywords a site is using to get ranked on Google. Your website is bound to be penalized, if it has good volume of inbound links but no relevant keywords to justify the traffic. Organic traffic is the key to increase SEO rankings. Besides this, SEMRush is used to search relevant keywords for the type of service that you offer or product you sell. With this SEO tool, you are likely to get a comprehensive list of relevant keywords for better ranking and relevant traffic.

  1. Give Weightage to Social Media – Use BuzzSumo

Search Engine Optimization and content marketing for social media are co-related. BuzzSumo is a search engine optimization tool that is assumed more to be a social media tool. BuzzSumo is used to search ideas for writing content. Be it blogs, Facebook posts or visual content, BuzzSumo is helpful. Buzz Sumo will help you in brain storming about creative ways of content writing. Experts rank it amongst the top SEO tools.

  1. Don’t Assume That Competitive Research Is Not Required- Use SpuFu

Competitive research is important. You can check what your competitor is doing in terms of SEO and what PPC model they have adopted. SpuFu is the best SEO software for doing competitive research. SpyFu is one of those SEO tools that will help you analyse your competitors.Through SpyFu, you can also get to know what type of keywords they are using and how much traffic your competitors are able to draw with a particular set of keywords. These features allow SpyFu to make into the list of top SEO tools .

  1. Finding Back Links Is Redundant – Ahref Can Help

It’s absolutely wrong to presume that finding back links is not required. Ahref is a kind of search engine optimization tool that is helpful in finding back links. It helps you analyse the number of referring domains a site has, then the percentage of those coming from unique IPs. It also helps you check the number of.edu and.gov links. You can check lost links, broken links and anchor texts with the help of Ahrefs. Features like referring content, top links and others are being added to its updated version and is growing far beyond than just a link analysing SEO tool.