Search Engine Optimization – 5 Quick Traffic Tips

Search engine optimization, or SEO, is perhaps one of the most talked about subjects in online marketing. The ever changing world of SEO can cause both frustration and confusion for internet marketers of all levels of competence. The main search engines often change their rules and regulations and that can have devastating and immediate results on a websites ranking and ability to attract organic traffic. These 5 quick traffic tips will help you to stay ahead of the game and are easily implemented into your everyday search engine optimization work.

1. Title Tags:

The title tags of a website are often overlooked but are one of the first things that a search engine will look for to help determine the content of your site. These need to be selected carefully and should be a keyword that accurately describes what your website product or service is all about. Ideally you should use a highly searched keyword that has little competition. To find these it’s worth spending some time investigating variations of your keywords that may not be immediately obvious yet are being searched on a regular basis.

2. Article Marketing:

When you write an article always ensure you include your keyword in the title before you post it to an article submitter or your own blog. This is a common mistake and a really strong traffic generation tool when used correctly so it’s worth getting this right first time. Making your article title attractive and encouraging your potential visitor to click through and read it is also important so try and be a little different whilst also being persuasive.

3. Blogs and Forum Comments:

This is an area that can be used but can also be abused. It’s important not to dive straight in and potentially spam all the blogs and forums with your website URL. Instead start to find blogs and forums in your niche or product area then join in discussions and maybe even answer questions. It is important to build a positive reputation in these environments. You comments will then be shared in the social networks of others which will really help your traffic results.

4. Expired Sites:

Finding a good expired site that relates to your keyword is a fantastic and very untapped tactic to getting organic traffic to your site. This requires very little search engine optimization as others have already done all the hard work for you. For the price of a domain you can help to guarantee a source of traffic to your site.

5. Comparison Reviews:

This is a great way to attract traffic, particularly in the affiliate marketing niche. Look out for new products and software releases and then see if they have an affiliate section where you can help to promote their product. You can then write an honest review that can help other people with their potential purchase decision.

These are just 5 quick fire tips for improving your traffic quickly and legitimately. Search engine optimization can be difficult but learning the basics and putting them into practice can be an empowering and successful path to improve your website or online business.

Search Engine Optimization – Why Business Needs It

I have found that many internet marketing entrepreneurs have never really learned or practiced SEO. What may have worked before, may not work now.

Search engine optimization is much like continuing education in various professions, you need to keep up to date.

The nice thing about SEO is it is free. The downer is it’s slower. But, it is a must for marketers looking to stick around for the long-term. If you want a loyal base who you can count on to be there for you, and your site for them, you need proper SEO.

Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of getting the proverbial “Google Slap” becomes less of a risk.

Internet marketing has almost become an art, in regards to proper SEO and good usable content. Typically though, if you write from the mind or heart, without copying or repeating keywords, you are safe.

In this article I would like to touch on a few tips that may help your blog’s search engine rankings. I will try to stick to a few of the main ones in this short blog post. If you aren’t at least doing these steps, you are missing the boat.

When writing a blog, include your main keyword in your title. The title should be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the main post title. Heading 2 should be at the beginning of the title. Heading 3 should be at the bottom of the page. If using WordPress, utilize the correct font in the menu for each.

For best results and to attract a more targeted audience, try to limit your number of keywords to three. Include long tail keywords which consist of three or more words.

Internet marketing is a bit of wasted effort if your SEO does not include keyword density and meta description. Try to keep keyword use at between 2 and 4% of the total article. This is very easily done with a WordPress Plugin called SEOPressor. This plugin displays your keyword density and you do not have to do any math!

Your meta description is what is displayed in the Google search results. It should be eye-catching and includes your main keyword.

Lastly, use the following SEO tips on your blog’s keywords:

Bold print a keyword at least once.

Put a keyword in italics.

Use quotations on a keyword,

Use a relevant YouTube video in your article.

Thank you and if I can be of any additional help with Search Engine Optimization or your internet marketing, feel free to contact me.

To Your Success,

Greg Gruba

SEARCH ENGINE OPTIMIZATION

The History and Evolution of Search Engines

In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by other several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, AltaVista, Excite, HotBot, InfoSeek, Yahoo, MSN and Google. The mighty Google was just another search engine trying to make a name for itself. In the year 2002 Google started to quickly gain huge market share forcing several search engines to close their doors in the following few years. Unlike Yahoo and MSN Google focused primarily on being the best search engine. On the other hand Yahoo and MSN spent billions trying to be the best at everything only to realize years later that it was a devastating mistake. Google hired the smartest people on the planet to develop a highly sophisticated algorithm that produced most relevant search results in less than half a seconds, Google’s strategy proved to be the best. In October 2015, comScore reported that Google had 63.9 percent of the search market.

The History of PPC Search Engine Marketing

Several PPC platforms made millions through a business model that rewarded the top bidder the first position and the second highest bidder second and so on. Findwhat and Overture acquired later on by Yahoo had the biggest network of affiliate websites. Those affiliate websites, earned a commission percentage on each click generated through their website. Invalid clicks otherwise known as robot clicks designed to produce fraudulent clicks on search listings to generate extra profit for them on the advertiser’s expense was very common, hindering the quality of the traffic.

With the introduction of Google AdWords quality score, an algorithm that does not only display the search results based only on the cost per click but also on several other factors such as the your ad’s expected CTR, ad relevance, landing page experience, and more. Google quality score has revolutionized search engine marketing and proved to be very successful in providing the user with the most accurate and relevant search results. Today with the exception of Bing ads a joint venture between Yahoo and MSN all PPC search engines are out of business due to the fact that no one was able to stop Google from gaining the lion’s share of the billions of dollars spent every year on search marketing.

9 Tips to Hire Search Engine Optimization Company

In internet marketing, a good web design is necessary for every business. However ether are many people who does not consider it as that important. The website is the profile of your business in online marketing. To make it attractive to the customers is your main job services of SEO are important. To choose the best for your business, take a look at 9 tips to hire search engine optimization company.

Research

It is extremely important factor you need to consider while hiring search engine optimization company. Make proper research by sending few hours online. Note down the contact details of the companies you think can fulfill the requirements of your business.

Experience

A company without any prior experience is nothing. Such companies should carry an experience in internet marketing with maximum number of satisfied clients in the market. The company should includes the SEO members which can increase the traffic of your site with proper use of search engine. It would be an advantage of the company you planning to hire also knowns about web design.

Copywriting Is Key

The job of such members is to examine the content and see to it that it is not plagiarized. To check if the company you planning to hire is expert in identifying the copied content, give them some articles for identification. You should see to it that SEO members know how to post blog content or comment on the review.

Know the Involvement in the SEO Community

You should hire the company who SEO’s are members of professional forums and associations. It means they must have written on who makes SEM presentation or have written more on SEO subject. This will help to make sure that the team members of the company are well versed with latest technologies.

Work Process

Once you shortlist the companies, ask them about their work process. You should know what they intend to do with the services. Get an idea of the SEO methods. If you have problems in explaining them the details of your company, it can be too late. Hence, for safety, talk to them about the objectives of your website and how they are going to focus on the target audience.

Budget

Set a proper budget and accordingly look for the company. Different companies offer different packages of SEO services. There are companies who claim to offer good SEO results at affordable price. Make sure after looking at the work quality, you set the budget.

References

To know if the search engine optimization company is actually earning good profit, ask them about the clients they had. Contact those clients and ask them about their experience of working with the company. The more the satisfied clients are, the better is the company.

Key Phrase Depth

You have to ensure that SEO company site and their clients’ sites rank well for more than single phase. You can check it by typing a particular phase on which the company has worked on. If it doesn’t come in 1st two pages of Google or yahoo search engine then try not to hire them.

Know How Long Has the SEO Firm Been in Business

Look for the companies that are well established and carry good knowledge of internet marketing. Don’t hire the companies who are not established properly. If the reputation of Search engine optimization company is not good, it can create problems for you.

Follow the mentioned 9 tips to hire search engine optimization company and make a careful decision while hiring the best one for your business.