SEO Tips – Bring Your SEO Skills To A Higher Level!

Traditionally, website promotion was something difficult and a lot of marketing experts were needed to facilitate the process of website promotion.

However, in recent years, a lot of people can conduct this kind of promotion on their own. They have the marketing knowledge and with the widespread use of the internet, more and more people would be able to read articles regarding recommendations for website promotion online. Therefore, they would possess the basic skills for website promotion.

One of the most common types of website promotion is through SEO. Search Engine Optimization is something that a lot of people are interested in looking at nowadays. With the rise of the search engines, a lot of people realize that search engines are very important channel for strangers to get information about their own business websites. Therefore, a lot of companies are working high to gain a high position in the results page.

Different engine would use different methods and weightings to rank a website. Therefore, you would find that the first website in Yahoo! may not be ranked as the first of Google. However, there are still some basic and simple tips that you can bear in mind indeed.

First of all, you should try to submit articles in some article directories in order to increase the backlink for your website. As you may know, a lot of search engines would value backlinks. But you should find some reliable and strong backlinks. Article directory would be one of the common place for you to seek backlinks. You should submit articles and then add your own business website address there. Then, when the directory posts the article, your business website URL would appear as well and the search engines would realize and recognize that as a backlink.

On the other hand, you can also use social bookmarking sites. This is a common way for people to promote businesses nowadays as well. You can try to join some social sites and then post URL of your business website. Of course, you should also use this chance to promote the products instead of just stating the website. This is a good chance for you to promote and direct the potential customers.

Some people think that only a fraction of visitors are the real target customers of a business if we are focusing on the search engine part and they would think that this is now efficient. However, engine is the fundamental part for promotion and search engine optimization is definitely important for a business to set up a firm base of customers. Therefore, even though the percentage of customers realized is low, you should still spend time and efforts in the SEO.

To conclude, search engine optimization is something great and it can surely help a business website to achieve success. If you want to know more about SEO, you should not miss the chance to search online and you would find examples of successful websites regarding the search engine optimization work.

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.

Benefits of SEO Experts for Your Business

SEO (short for Search Engine Optimization) is a technique which is used by business, startups and website owners to rank their website on top of search engines and other popular web portals. The owner of a search engine like Google would certainly want the customers to find whatever they are looking for on the Google Search Results page itself, within the top three to four results that come up.

Let us go back in time when the Yahoo search engine used to be the most preferred and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to optimize their products, make it simple. Yahoo had ads, emails and various other platforms and the options pertaining to them, while Google on the other hand has allocated the maximum space to the Google Search tab itself on a sole basis.

What is SEO?

SEO is short for Search Engine Optimization. If you want your content to be featured on YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, be it a website or a YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of that particular website where they feature. This requires them to use certain suitable keyword which makes them perfect for being targeted by the audience. However, it is not quite simple as that, the procedure is quite complicated. SEO involves some basic tips in order to make your page rank on top of the Google Search web page.

Types of SEO?

SEO can be categorized into two types: On Page Optimization and Off Page Optimization. On Page Optimization means what content your website actually has. What do you get if you actually look into it? Google is well-equipped with its own crawlers which enable them to identify all of your social media handles and make you come up in search results as per the quality of your content. Google does not think on its own-rather it acts like a bot. Being a digital marketer, you have to be able to understand your needs very clearly. One very important aspect here is keyword research.

Choose Keywords Carefully

Say, you as a business are offering a digital marketing course, then you have to choose your keywords accordingly so that your web page or product pops up on the search result web page when a consumer searches for the same. When you are making a website or anything on social media, you must make sure it has enough visibility among the audience you are targeting, by the usage of the right keywords.

When you search anything on Google, first of all the Google ads will pop up, which are paid and have a certain forced presence because they might not have the content which actually has the content to stand on top. Below the ads comes all the websites which are ranked according to their merit, as per SEO.

Plagiarism is strictly not allowed by Google who will detect immediately whether your content is copy-pasted from any other website. If such a case arises, your authenticity as a site is over-you should say goodbye to your chances of ever being ranked on the first page of the search results-leave alone being at the top. Keep the content original so that the people get value addition after reading that.