SEO Tips And Pointers You May Not Know

Search Engine Optimization (SEO) is the process of modifying a site so that can be read by search engine more efficiently. This results by creating and implementing quality search phrases or Keywords that will drive good quality, targeted traffic to your site. Targeted traffic is the most important customer base or client base that a business wants because they have a high conversion rate into sales.

The result of a website being optimized for search engines by a webmaster is to improve organic listings in targeted areas. Organic in nature because they are not paid advertisements or Pay Per Click (PPC) Advertising by you or your company. These organic leads save you time and money and actually in many opinions the driving force of every successful business based website.

Below are 6 tips and pointers that you might not know that will help you in SEO:

– Search engines favor sites that contain more information content. A page with only a few sentences and a lot of pictures will not make the top of any search engine. A good rule of thumb is to try to increase the text content of your site with fresh not repeated information. The optimum page size is 600-2500 words (or 2500 to 15,000 characters).

– Keywords phrases are a set of keywords in order like “22ft long boat in Maryland” instead of ‘boats”. They should be put in the text content of the page at least once in that exact order or one per 400 words, and the words used in the text of the keyword phrase should be put individually in the content of the page as well at least one each per 200 words.

– Keyword page density is the amount of the times one particular keyword is mentioned in the text content of a page. For example, if a specific word is used 2 times on a page containing 100 words, the keyword density is 2%. You have to be aware of this because if it is used to much little it might be over looked and if it is used to much then it might be blocked by filters. It is our opinion from experience that 4% to 6% is a good density factor for your keyword.

– The closer your keyword is to the beginning of you text content then the faster it will be picked up by the search engines and the higher you will be ranked. It assumes (calculates) since it is mentioned in the beginning of the document then it must be more relevant.

– Headings are very important in relevance for keyword Searches. Headings are the text between the «H» HTML tags. The «H1» and «H2» tags are most effective. It is a great place to put your keyword or keyword phrase as the beginning of the page.

– Search engines pay special attention to text that is given special formatting or tags. These include underline «U», italic «I», and especially bold «B». We recommend highlighting keywords only with special tags or fonts. You can highlight sections but remember to try to have just the keywords highlighted at least once or twice in your page.

I hope these tips and pointers were helpful for you in your websites optimization. Good luck in your websites marketing campaign and Search Engine Marketing campaign (SEM). I will be listing more tips and pointers in future articles so look for them.

SEO Tips – Bring Your SEO Skills To A Higher Level!

Traditionally, website promotion was something difficult and a lot of marketing experts were needed to facilitate the process of website promotion.

However, in recent years, a lot of people can conduct this kind of promotion on their own. They have the marketing knowledge and with the widespread use of the internet, more and more people would be able to read articles regarding recommendations for website promotion online. Therefore, they would possess the basic skills for website promotion.

One of the most common types of website promotion is through SEO. Search Engine Optimization is something that a lot of people are interested in looking at nowadays. With the rise of the search engines, a lot of people realize that search engines are very important channel for strangers to get information about their own business websites. Therefore, a lot of companies are working high to gain a high position in the results page.

Different engine would use different methods and weightings to rank a website. Therefore, you would find that the first website in Yahoo! may not be ranked as the first of Google. However, there are still some basic and simple tips that you can bear in mind indeed.

First of all, you should try to submit articles in some article directories in order to increase the backlink for your website. As you may know, a lot of search engines would value backlinks. But you should find some reliable and strong backlinks. Article directory would be one of the common place for you to seek backlinks. You should submit articles and then add your own business website address there. Then, when the directory posts the article, your business website URL would appear as well and the search engines would realize and recognize that as a backlink.

On the other hand, you can also use social bookmarking sites. This is a common way for people to promote businesses nowadays as well. You can try to join some social sites and then post URL of your business website. Of course, you should also use this chance to promote the products instead of just stating the website. This is a good chance for you to promote and direct the potential customers.

Some people think that only a fraction of visitors are the real target customers of a business if we are focusing on the search engine part and they would think that this is now efficient. However, engine is the fundamental part for promotion and search engine optimization is definitely important for a business to set up a firm base of customers. Therefore, even though the percentage of customers realized is low, you should still spend time and efforts in the SEO.

To conclude, search engine optimization is something great and it can surely help a business website to achieve success. If you want to know more about SEO, you should not miss the chance to search online and you would find examples of successful websites regarding the search engine optimization work.

9 Stages of Marketing a WordPress Website

WordPress Marketing Tips – Make Your Websites Soar

With blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, business owners are able to build their brand and increase visitors to a WordPress website.

In general, there are 9 stages to marketing research success:

  1. Formulating the Marketing Research Problem
  2. Method of Inquiry
  3. Research Method
  4. Research Design
  5. Data Collection Techniques
  6. Sample Design
  7. Data Collection
  8. Analysis and Interpretation
  9. The Marketing Research Report

Market your WordPress site

WordPress websites and blogs have an advantage over websites or blogs that were built using other content management systems (CMS).

SEO Advantages with WordPress:

When planning your next web project, you will most likely be presented with the choice of which content management system to utilize. WordPress is the CMS of choice for professional Internet organizations for many reasons, including an added benefit for search engine optimization (SEO) efforts.

Adding content to WordPress is easy.

Because SEO is very much dependent on original, quality content, adding posts to your website on a consistent basis is imperative.

The permalinks can be customized.

With WordPress you can add relevant keywords to the URLs for posts and pages, which makes it easy for Google and other search engines to detect those keywords and rank your website for your keywords.

WordPress is open source software. Because WordPress is open source, you can download it for free. This also means that hundreds of thousands of developers and programmers are working on WordPress and therefore, it functions better. Additionally, you will have no problem finding professional themes, plug-ins and extensions to download from trusted sources.

WordPress comes equipped with built-in RSS feeds.

Really simple syndication (RSS) feeds are important for SEO because they allow your valuable content to go to a feed with a link back to your website or blog. Readers can subscribe to your feed so that why will be automatically notified when your company posts new content to your WordPress website.

WordPress has very clean code.

Except for free themes, un-trusted plug-ins and extensions, WordPress code is clean and SEO friendly. Before you download free themes, plug-ins or extensions, remember that hackers utilize free downloads to inject malicious code into sites. If that were to happen, you could get your WordPress website or blog dropped from Google and penalized in search engines.

WordPress Plug-ins are plentiful

You can find a plug-in to do just about anything. The functionality of WordPress is enhanced with plug-ins and you can customize your WordPress install to meet your specific needs.

Get found, convert and analyze

  • Attract Traffic
  • Convert visitors to leads then to sales
  • Turn customers into repeat higher margin customers
  • Analyze for continuous improvement

Drive-up Sell and Cross-sell Opportunities

  • Get noticed in potential customers’ inbox
  • Show your social side
  • Pimp your product pages
  • Reach your goal, repeat.

To achieve high rankings in search engines for your specific keywords, there are many strategies which must be adhered to, but in general, if your firm produces relevant, quality, original content on a consistent basks, you will see an increase in search engine traffic. Other strategies include e-mail marketing, social networking, and attractive web design with WordPress to make your product pages shine and be relevant to both new and existing customers.

Understanding The Significance of Content Writing in SEO

SEO or search engine optimization is very important for the growth of a business. Web marketers or SEO specialists who are responsible for doing the search engine optimization of client websites require adopting SEO strategies to enhance the visibility of the website in the various search engine results pages. The website visibility depends on how well the SEO expert conducts on-page as well as off-page optimization of the client website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the website contents. It is important that the content for on-page as well as off-page search engine optimization is well written with proper distribution of keywords, anchor text. The objective is to attract more and more web traffic to a business. From this angle the significance of content writing and content writers is high when it comes to search engine optimization.

Tips on Writing SEO Contents

This blog discusses how you should write content while doing on-page or off-page SEO activities.

On-Page Content Writing

if you are focussing on on-page activities then you know that you have to write high-quality content for your website pages. The objective is to attract more and more traffic to your business. Understand that greater traffic implies higher lead-generation and subsequently greater conversion of leads to sales. While writing on-page content like the content for a website’s about-us page, you require to be very specific about your business, you require to highlight your business objective. While writing the content you can use anchor text as and where required. The links that you use need to be relevant. There should not be an overuse of keywords. The keyword distribution should not exceed 1%-3% in the entire content. If you follow these rules then you discover that your website content is presentable and attracts more and more online traffic.

Off-page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to enhance the page rank of a website, it helps to enhance the DA or domain authority value, the PA or page authority value of a website. During the process of link building, the web marketers require to post content along with relevant links in a number of blog sites, article sites, forum sites, question answers site, press release sites. To create the content the web marketers require the participation of content writers. To do off-page content writing the web marketers require to follow some rules. They require to write content on the topic, include keywords that are relevant to the topic. The content writers require to use anchor texts linking relevant websites or web resources. In this context, it is relevant to add that the content writers can do keyword research to find out the keywords to be used for the content, or else the list of keywords will be furnished by the client. There should not be an overuse of the keywords. The entire content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page as well as off-page SEO. Therefore, the next time you wish to do SEO of your client’s website then be sure to hire the quality services of a professional content writer.