Search Engine Marketing: Is It More Effective Than SEO?

Many of us think that Search Engine Marketing (SEM) or paid search advertising, and Search Engine Optimization (SEO) are the same things.

But are they the same?

They aren’t.

SEM is basically a kind of Internet marketing.

Here, you promote a website by boosting its visibility in the Search Engine Results Pages (SERPs), primarily through paid search or advertising.

SEO–on the other hand–is the optimization of pages through organic and non-paid methods, through content & social media promotions.

But we will talk about the difference, in detail, later.

Let’s first figure-out what SEM is!

It’s the procedure of getting traffic and visibility from the search engines, through both paid and unpaid efforts.

It powers and improves the reach of the search engines so that you get more clients–at the right time and the right place.

Search Engine Marketing covers:

A. SEO: This helps you get traffic through unpaid or free listings. It works on website content and site architecture, and improves rankings in the SERPs to boost pay per click (PPC) listings.

B. SEM: For it you have to purchase traffic through paid search listings.

SEM is also called:

A. Paid search ads

B. Paid Advertising

C. PPC (Pay-per-click)

Though Google Ads is the most commonly known and used paid search tool, you will help your internet marketing cause further if you use Bing or Yahoo also.

SEO and SEM: Which Is Better?

Coming back to the differences, the key difference between the two is that SEO is simply a component of the SEM. Besides SEO, SEM includes many other search marketing strategies as well, such as PPC and Social Media Marketing (SMM).

While SEO is increasing the amount of website visitors, via getting the site to fetch high results on search engines, SEM is the internet marketing that boosts a site’s visibility via organic search engines results & advertising.

An additional key difference between the two: with SEO you will have to be patient and wait for the results; with the PPC, you can hope for instant results.

Don’t use the terms SEO and SEM interchangeably.

The reason: even though they work side by side, they are anything but the same term.

SEO or SEM: Which Marketing Tactic Is Better?

As per some of those in the know, if we compare the two, organic SEO has an edge.

However, which fetches better results may depend on your general Digital Marketing targets.

SEM cannot thrive minus organic SEO.

Still, PPC (a component of SEM) may make more sense, vis-à-vis SEO in many specific cases.

For instance, in case you are first launching a site, and are keen to get high visibility at once, launch a PPC campaign. It will take less time, vis-à-vis SEO.

Still, it wouldn’t be a wise idea to focus ONLY on PPC and ignore SEO completely.

Granted organic SEO may take more time to produce results. But it will cost less eventually even as you will be able to establish a search credibility that, perhaps, you may unable to get with PPC.

If your websites rank high in the organic results for their target keywords, you will get free traffic 24/7, industry recognition, and enjoy all the benefits of SEO.

Besides, with more appearances in the searches organically, you will enjoy the option of focusing your SEM efforts on other keywords to expand your reach.

Effective SEO will make your site swift & user-friendly as well.

What tilts the pendulum further towards SEO is that Google follows a system known as Quality Score.

If Google finds that people click and then they go away thanks to not-too-good experience, you will have to pay more for every click.

To wrap it up, in case you want to attract traffic fast, begin with Search Engine Marketing, but work on your SEO simultaneously.

Generate a long-lasting and guaranteed online business with effective SEO!

Don’t rely solely on paid traffic!

Affordable Search Engine Optimization Tips

SEO is a wonderful idea for anyone with a website in need of additional traffic or if you have a web site that is generating absolutely zero traffic. The bad part about Search Engine Optimization is that it covers a vast variety of marketing techniques and strategies. The good part about SEO is that the Internet offers an immeasurable amount of no cost ideas that have been split tested an can get your online business organized for search engine indexing.

SEO Marketing companies do not have a magic wand or access to information that you are not worthy of. Online marketing firms offer specialist services from someone who makes it their job to look at an overall website; which includes but is not limited to:

> Domain name,

> site content,

> keywords,

> site link structure,

> site theme,

> current page rank

> valued offers

> opt-in email

> webpage organization

> user navigation

> pay per click campaigns

> Social media optimization

> Quality backlinks

> RSS feeds

> Sitemap

I suggest you read further but, if all or much of this is far too time consuming for you I suggest you hire someone to perform the tasks.

SEO marketing services come in all shapes and sizes. Some online optimization websites take the tutor approach by training members on the basics of organic internet marketing. Regular updates to your website content (updating your RSS feeds and Sitemaps) are important to organic growth.Organic (or natural) website growth does not include tricks and tactics that would get a website banned from most search engine indexes.

Organize your website: Search engine software can help users find information on your website by typing in a keyword (yes, just like Google, Yahoo and MSN). Question: what if a visitor to your News website performed a search on Cat Tail Dogs and the search returned Fish Mouth Birds? Not good huh? This is why the way your pages link to other relevant pages on your website is important.

Your domain name is a no brainer; if you have a site dedicated to Money Making Businesses you need a domain name that when spoken or written will show what your site is about. Stay consistent with your theme; a “Cat tail Dog” website should stick to that theme unless your site is an authority on the Cat and Dog species then you would cover a broader spectrum (which is fine but be aware that there is more competition in broader markets).

Social media optimization or social marketing is how some are making big numbers at the bank with their advertising websites. Not only do Sites like MySpace make millions in advertising income, some of the members of MySpace are also making millions by finding targeted traffic to market their products too while simultaneously creating backlinks and a social environment. I’m sure you realize that people who have similar hobbies and interests have a lot to talk about?

Offering something of value can not only attract visitors to your website, it can also start a buzz about your website in social networks. Valued offers have come a long way, you can still generate some traffic with ebooks but the big dogs of marketing are going to audio and video tutorials which has spoiled the online community and is slowly but surely causing everyone else to “step their game up”.

Optimization for quality backlinks can be simple once your website has professional page organization and tone, relevant content and link structure. Most firms will simply find a high ranking website in your Niche, put a like to their site on your home page, send them an email which states: I have placed a link to your website here “the link URL” would you do me the honor of doing the same on your website?”

That’s it; you don’t have to use a bunch of big words and fancy explanations; your site should speak for its self.

In your quest for high or better search engine ranking do not be driven to the “get high page rank quick” scams. Organic website growth has been tested and proven to outlast any of the spam devices on the market such as mini auto generated sites with information of no real use.

Fortunately, search engine algorithms have become smarter by looking for synonymic terms along with keyword phrases to determine the content to search relativity.

This simply means that low value sites will get pushed down in the SERPS and those of value using ethical SEO tactics will gradually rise to the top.

To survive in the online business community your goal must be to create sites that first gives its visitor something they can use which is not limited to “Information of Value!”. …and you have to keep giving it to them on a regular basis.

Your information may not be of value to everyone, hopefully you’ll have a forum for where they can voice their opinion. Visitor response can be used as an opportunity to find out what additional information or products your market needs.

Having a clean and well organized website doesn’t come easy for beginners; don’t lose sleep over it (website templates are reasonably priced). For do it yourself affordable search engine optimization, focus on your content, internal link structure, sticking to your sites overall theme, quality back links, content and value offers.

3 Tips For Getting Traffic From The Search Engines

SEO (search engine optimization) is a great way to boost your traffic, and to get sales simply and easily. You can really get a lot of traffic from the search engines if you know what you are doing. Many people believe that SEO is tough, when in truth, it’s very easy to do in your business.

If you want to have success with search engine optimization, you will want to use a few strategies that will allow you to attain the results that you’re looking for in your SEO quest. In today’s article, I want to share with you some things that you can do to improve your search engine rankings, and make more money from all of the traffic that you could be getting from the search engines. Here’s tip number 1:

1) Monitor your competitors

If your competitors are making changes to their website, this typically means that they have discovered something new in the search engine world, and are adapting to it so that they can remain competitive in the marketplace. If they make changes like this, you will want to make changes also.

If you discover that there is a new want or need in your niche, you will want to revamp your marketing campaign and start creating new content and webpages that you can use to adapt to the new changes in the marketplace. So along with doing your regular marketing routine everyday, you will want to stay on top of the marketplace, and be on the look out for any new changes that are relevant to your business. Here’s another tip:

2) Study your traffic logs

You will want to study your traffic logs to see how you’re getting traffic to your website. If you discover that 1 particular keyword term is bringing you the bulk of your search engine traffic, then make more webpages around this keyword term, and continue to seek out lower competition keywords that you can easily rank high for.

With your web hosting plan, try to find the section where the logs are kept, and if you can’t find them manually, called up technical support and ask them for help. If you’re not a technical person, call up the computer experts and ask them to help you locate the logs. Here’s another strategy for getting search engine traffic:

3) Try to inspire sales

If you’re getting a lot of search engine traffic, you will want to find out a way to turn this traffic into sales for you. This can be easy if you have the right tools to get the job done. Have your visitors opt-in to your email newsletter, and continue to market to them via email marketing. Give them a free eBook or report that they can use to accomplish their goals or solve a problem. Don’t just settle for SEO traffic… turn this traffic into sales.

These 3 tips for search engine marketing success are things that you will want to use if you want to have success in your business today. I suggest you take them and start using them in your business today.

Good luck with using these tips to earn the money that you’re looking for in your business.

SEM Optimization – 4 Tips For a Higher Quality Score

Search engine marketing depends a lot on quality score. Yes, it applies for both paid traffic and organic traffic. While many people think of it as a huge task, it is actually simpler than what most people think. Here are 4 tips for a higher quality score.

Keywords

Use Google keyword tool to find relevant keywords and LSI (latent semantic indexing) keywords. You just need to enter the link of your landing pages and these keywords will appear, is it that simple. Take these keywords and place them on your landing pages. Put them into your title tags, description tags, meta tags, H1 tags, H2 tags and use them in your body text as well. Do not repeat keywords too often, let them appear naturally.

Site Map

Create an XML site map to make it easier for Google to index your pages. You can also have a separate site map to help your web visitors navigate through your website easily. Put the link to your site map at the bottom or footer of your pages.

Business Links

Create business links such as contact and privacy policy policy. This will boost your quality score because you look more trustworthy when you have them. Do not make these links look too obvious, make them look smaller so they will not distract your web visitors. Put these links at the bottom of your pages.

Incoming Links

Some people say that you need incoming links to your landing page to boost your quality score. This is optional and does not have negative effects on you in anyway so do it if you really want. I do have many landing pages that started out without any incoming links and the quality is still high.